| Заголовок | TOPITO FOOTPOLL |
| Агентство | We Are Social |
| Кампания | TOPITO FOOTPOLL |
| Рекламодатель | TOPITO |
| Бренд | TOPITO |
| Posted | Ноябрь 2018 |
| Бизнес сектор | СМИ, издательство и производство |
| История | At Topito, we’re a social media publisher who always try to to entertain its fans.So we asked ourselves, how could we keep our fans engaged duringthe World Cup? One of the biggest distractions ever.During the World Cup, people love to predict match results. So we decided to use Instagram Polls to allow our followers to make their predictions!But at Topito, we like to keep things fun, so we created an illustration for every single game.Built around the Instagram poll button, these illustrations were all related to players, teams, countries and the ongoing results of the tournament, all created with attention to craft and copywriting.64 illustrations, that kept our fans engaged throughout the entire event.Results:-1 million votes-+10% Followers (25K)-An engagement rate 3 times higher than usual. |
| Тип медиа | Социальные медиа |
| Президент | Sandrine Plasseraud |
| Основатель | Sandrine Plasseraud |
| Deputy Managing Director | Ludovic Chevallier |
| Исполнительный креативный директор | Thomas Guilhot |
| Креативный директор | Nicolas dumenil |
| Арт-директор | Jacques Denain |
| Копирайтер | Philippe Lesesvre |
| Иллюстратор | Jacques Denain |
| Victor Marco | |
| Звукорежиссер | Nick Mckerl |
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