| Заголовок | The Endless Recipe |
| Заголовок (оригинальный язык) | La receta sin fin |
| Brief | Food waste is the pandemic that has been going on for years. Globally, 1.3 billion tons of food are wasted each year and a third of this happens in households. We had a challenge: raising awareness about food waste in homes by reverting the negative perception of leftovers, and giving people the tools to reinvent leftovers instead of discarding them.To achieve this, during World Food Day we partnered with the Food and AgricultureOrganization of United Nations (FAO) and the Argentine Advertising Council, to join the most watched live cooking shows in Argentina with a single anti-waste recipe: The Endless Recipe.We took the leftovers from the first show that aired to the next one, so that they could become the ingredients of a new recipe. Again and again, we took the leftoversfrom show to show, eliminating food waste and inspiring families to dothe same. |
| Агентство |
Wunderman Buenos Aires
|
| Кампания |
The Endless Recipe
|
| Рекламодатель |
Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario
|
| Бренд |
Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino
|
| Posted | Декабрь 2020 |
| Бизнес сектор | Окружающая среда и животные
|
| История | Food waste is the pandemic that has been going on for years. Globally, 1.3 billion tons of food are wasted each year and a third of this happens in households. We had a challenge: raising awareness about food waste in homes by reverting the negative perception of leftovers, and giving people the tools to reinvent leftovers instead of discarding them.To achieve this, during World Food Day we partnered with the Food and AgricultureOrganization of United Nations (FAO) and the Argentine Advertising Council, to join the most watched live cooking shows in Argentina with a single anti-waste recipe: The Endless Recipe.We took the leftovers from the first show that aired to the next one, so that they could become the ingredients of a new recipe. Again and again, we took the leftoversfrom show to show, eliminating food waste and inspiring families to dothe same. |
| Тип медиа |
Анализ ситуации
|
| Regional Chief Creative Officer |
Sebastian Tarazaga
|
| Regional Chief Creative Officer |
Daniel Minaker
|
| Главный креативный директор |
Natalia Benincasa
|
| Креативный директор |
Andrea Ventura
|
| Креативный директор |
Digital Head of Art
|
| Копирайтер |
Nicolás Trapanese Solanet
|
| Арт-директор |
Santiago Estévez
|
| Creative Lead |
Paula Akel
|
| Продюсер агентства |
Josefina Espil
|
| General Account Director |
Eliana Kaplan
|
| Директор рабочей группы клиента |
Dana di Lello
|
| Редактор |
Lisandro Diez
|
| Анимация / 3D |
Lisandro Diez
|