| Заголовок | Listen Like You Used To |
| Агентство | Who Wot Why |
| Кампания | Listen Like You Used To |
| Рекламодатель | Spotify |
| Бренд | Spotify UK |
| Posted | Июль 2020 |
| Бизнес сектор | Интернет услуги отдыха и развлечений |
| философия | Spotify was looking to increase consideration within the elusive, and often forgotten, generation of 35 to 45 year olds in the UK. Research showed that the music we listen to in our teenage years sets our musical taste as adults. So Who Wot Why created a nostalgia-fuelled campaign focused on evoking personal memories of the iconic tracks the audience grew up with. The work was shared widely online gaining enormous organic PR world-wide. It reached over 65% of the audience, gained a 5% increase in consideration within that demographic, and grew the 35+ audience by 10%. |
| Тип медиа | На открытом воздухе / вне дома |
| Senior Copywriter | Ali Dickinson |
| Senior Art Director | Jack Walker |
| Founding Partner | Sean Thompson |
| Коммерческий директор | Katie Savelli |
| Руководитель производства | Marissa Jennings |
| Senior Producer | Nicola Spence |
| Lead Designer | Jack Walker |
| Junior Designer | Tessa Bridge |
| Директор по маркетингу | Olga Puzanova |
| Менеджер по маркетингу | Lucy Edwards |
| Менеджер по маркетингу | Avinash Kalra |
| Менеджер по маркетингу | Fraser Stapleton |
| Менеджер по маркетингу | Kieran Lancini |
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