Jocelyn Chabanis

I am an Associate Creative Director at Publicis Singapore and have worked in advertising for the past 10 years, first as an Art Director (3 years) and then as copywriter in both French and English.

You can look at my work here www.cargocollective.com/jocelyn chabanis

I've gone through a few agencies when I started, such as Leo Burnett, McCann & Erickson, BDDP Unlimited, & Rapp Collins. but the real thing began when I joined Marcel Paris as an AD in 2007, working on several accounts, including Orange International.

That's where my interest for international projects started. In 2008, I decided to get a bit more of international experience and to leave for a country that would have a radically different culture from mine, just to see if I could do it.

So I went to India and worked for 2 years (2008-2010) at Euro RSCG New Delhi. The adaptation process went fairly well, and while there I won a few awards, both local and international, as well as becoming an 'Adland Rockstar' in Campaign India

When Publicis Conseil Paris called me to join them in 2010, it was to work on international accounts such as Renault, Nescafé Dolce Gusto, BNP, Orange, Coca Cola, Heineken, Lenscrafters, Rowenta...

I am now working for Publicis Singapore, on international accounts (mostly P&G) spanning the whole of Asia (APAC, China, Korea, India), parts of the Middle East and South Africa.