| Заголовок | Safe Waze 2 Shop (110s) |
| Brief | Mastercard could tell how busy supermarkets were by tracking transaction data in-store. So, we partnered with Carrefour and used Waze to drive people to less busy stores for safer grocery shopping – using data to protect both employees and customers. |
| Агентство | McCann Worldgroup Sp. z o.o. |
| Кампания | Safe Waze 2 Shop |
| Рекламодатель | Mastercard International |
| Бренд | MasterCard |
| Posted | Ноябрь 2021 |
| Бизнес сектор | Кредитные карты |
| История | We knew that grocery stores were the place consumers were most likely to be exposed to COVID 19. So, we leveraged Mastercard’s proprietary information on consumer spending trends (aggregated and anonymized in line with Mastercard's secure data processing principles), and Waze’s ability to avoid traffic jams, to incentivize consumers to reroute to stores that were less busy. Thus, avoiding instore traffic jams and keeping supermarkets a safe place for consumers and staff. |
| Проблема | Mastercard could tell how busy supermarkets were by tracking transaction data in-store. So, we partnered with Carrefour and used Waze to drive people to less busy stores for safer grocery shopping – using data to protect both employees and customers. |
| Тип медиа | Анализ ситуации |
| Главный креативный директор | Josh Stein |
| Креативный директор | Mike Shuman |
| Креативный директор | Gail Pak |
| Вице-президент (ВП) | Emily MacLaurin-King |
| Group Account Director | Emily MacLaurin-King |
| Исполнительный креативный директор | Marcin SosiDski |
| Креативный директор | Bartek Klimaszewski |
| Арт-директор | Janka Szwykowska |
| Designer | Anna Solianyk |
| Арт-директор | Anna Solianyk |
| Интерактивный дизайн | MaBgorzata Wojtkowiak |
| Арт-директор | MaBgorzata Wojtkowiak |
| Magdalena Bk | |
| Vladyslav Kravets | |
| Content Creative | Aukasz KoBakowski |
| Копирайтер | Aukasz KoBakowski |
| Копирайтер | Zbigniew Marczak |
| Group Business Director | MaBgorzata Tereszczenko |
| Руководитель группы по связям с рекламодателями | Igor Seweryn |
| Стратег | Marcin Samek |
| Директор социальных медиа | Marcin Samek |
| Менеджер социальных медиа | Klaudia Karkulowska |
| Продюсер агентства | Dominika Grzegdala |
| Послепроизводственный этап | RafaB Jastrzbski |
Больше работы
СМОТРЕТЬ ВСЕOk, Babcia
- БРЕНД:
- MasterCard
- АГЕНТСТВО:
- McCann Worldgroup Sp. z o.o.
Safe Waze 2 Shop
- БРЕНД:
- MasterCard
- АГЕНТСТВО:
- McCann Worldgroup Sp. z o.o.
6th Extinction
- БРЕНД:
- WWF
- АГЕНТСТВО:
- McCann Worldgroup Sp. z o.o.
Ecopatriots
- БРЕНД:
- WWF
- АГЕНТСТВО:
- McCann Worldgroup Sp. z o.o.
Business Facelift
- БРЕНД:
- MasterCard
- АГЕНТСТВО:
- McCann Worldgroup Sp. z o.o.
Reverse Advent Calendar
- БРЕНД:
- MasterCard
- АГЕНТСТВО:
- McCann Worldgroup Sp. z o.o.
Project 30/90
- БРЕНД:
- Wyborowa
- АГЕНТСТВО:
- McCann Worldgroup Sp. z o.o.
Fail Hitler
- БРЕНД:
- Finishizer
- АГЕНТСТВО:
- Ogilvy Group Poland
Polish Diacritics
- БРЕНД:
- Polish Academy of Science
- АГЕНТСТВО:
- Ogilvy Group Poland