MasterCard - "Business Facelift"

McCann Worldgroup Sp. z o.o.

McCann Worldgroup Sp. z o.o. Warszawa, Poland

Премии

4248

Бренд: MasterCard
Страна: Poland

Рекламодатель: Mastercard International

Заголовок	Business Facelift
Агентство	McCann Worldgroup Sp. z o.o.
Кампания	Business Facelift
Рекламодатель	Mastercard International
Бренд	MasterCard
Дата первой трансляции/Публикации	2018 / 9
Бизнес сектор	Кредитные карты
Слоган	Start Something Priceless
философия	mall business owners know their business best. What they don’t know is how to promote it effectively and aesthetically. That’s why in Poland small business slowly disappears becoming powerless in the fight against big global brands. To support local business Mastercard launched Business Facelift – a digital platform that hands the look of storefronts to specialists and provides communication know-how to owners. Our ongoing campaign has already reached 25% of the SME sector and initiated a countrywide debate on urban aesthetics and landscape regulations.
Тип медиа	Анализ ситуации
Длина	141 seconds
Креативный директор	Bartek Klimaszewski
Креативный директор	Marcin Sosiński
Креативный директор	Catalin Dobre
Креативный директор	Adrian Botan
Арт-директор	Bartosz Włodarczyk
Арт-директор	Jarosław Michalski
Арт-директор	Sylwia Rękawek-Michoń
Арт-директор	Grzegorz Karwowski
Копирайтер	Natalia Karawajczyk
Копирайтер	Magdalena Banasik
Дизайнер	Jarosław Michalski
Дизайнер	Bartosz Włodarczyk
Дизайнер	Agata Pietraszko
Дизайнер	Agnieszka Le Hong
Account Management Team	Małgorzata Tereszczenko
Account Management Team	Iwona Kowalczyk
Client Director	Marta Życińska
Client Director	Paweł Kotowski
Client Director	Marta Borówka
Стратегия / Планирование	Marcin Samek
Стратегия / Планирование	Paweł Sitnicki
PR Director	Justyna Sztengreber
Продюсер агентства	Dominika Grzegdala