Bartek Klimaszewski
executive creative director at MOLECULAR worldwide
Warsaw, Poland
Заголовок6th Extinction
Агентство
Кампания 6th Extinction
Рекламодатель WWF
Бренд WWF
PostedМай 2019
Бизнес сектор Окружающая среда и вопросы экологии
История "2050 Poland for generations" is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don't think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born.

Тип медиа Телевидение и кино
Длина
Рекламное Агентство
Креативный директор
Креативный директор
Арт-директор
Арт-директор
Копирайтер

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