| Заголовок | Art of Noise |
| Агентство | M&C Saatchi |
| Кампания | The Art of Noise |
| Рекламодатель | Noise International |
| Бренд | Noise |
| Дата первой трансляции/Публикации | 2003 / 3 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| Слоган | The Art of Noise |
| История | Art of Noise used breakthrough tech to enable animations generated completely by the browser in real time. In other words we used sounds to animate art. Commissioned by Sydney sound studio, Noise International, to drum up more agency business, M&C Saatchi, via our digital production studio Make, designed the quintessential soundboard for agency creatives. Launched with a humourous online video capturing the ups and downs of an adland creative's typical day, the website – like the video – was built to showcase Noise's sound and music capabilities, in a way that was highly relevant to its audience. To further impress creatives in a digital age, the entire website – all type and images – was created in HTML5 code with the 2D Canvas. The Noise logo animation was generated completely by the browser in real time, using the Web Audio API. The application ran on over 70,000 lines of code, with 13,000 vector points making up the graphics. |
| Тип медиа | Другая анимация |
| Длина | |
| Больше информации | http://noiseboard.com.au |
| Исполнительный креативный директор | Ben Welsh |
| Креативный директор | Hamish Stewart |
| Ассоциированный креативный директор | Joshua Bryer |
| Арт-директор | Gustavo Vampre |
| Звук | Noise International |
| Креативный директор | Bruce Heald |
| Звуковой дизайн компании | Kathleen Burrows |
| Управляющий производством | Erin Watson |
| Communications Manager | Laura Clarke |
| Video Animation | Resolution |
| Продюсер цифрового формата | Jennifer Ngu |
| TV Producer | Christina Wilmot |
| Продюсер печати | Zabrina Wong |
| Technical Lead | Roger Chapman |
| Interactive Developer | Christian Rich |
| Digital Developer | Marc Groth |
| Head of Digital Design | Matt Willis |
| Design Director | Alice Penna |
| Digital Designer | Kentaro Yoshida |
| Digital Designer | Wings Lau |
| Motion Graphics Designer | Cameron Nash |
| Senior UX Specialist | Ahmed Baghdadi |
| Studio Manager | Jason West |
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Art of Noise
- БРЕНД:
- Noise
- АГЕНТСТВО:
- M&C Saatchi