Заголовок | Al Umobuwah - Rename “Parenthood” |
Агентство | FP7/DXB - McCann Worldgroup |
Кампания | Al Umobuwah |
Рекламодатель | Landmark Group |
Бренд | Babyshop |
Дата первой трансляции/Публикации | 2018 / 3 |
Бизнес сектор | Аптеки, специализированные магазины |
История | Children's retailer Babyshop has always celebrated parents. But the Arabic word for "parenthood" is actually written as "fatherhood". Babyshop and its agency went ahead and changed the word to reflect the role of mothers. Launched on Mother's Day, the new word attracted both outrage - mainly from conservative men - and approval. But Babyshop could now proudly state that it created "Al Umobuwah", an Arabic word for "parenthood". |
Тип медиа | Digital |
Длина | |
Brand Team | Ruban Shanmugarajah |
Brand Team | Deepak Mahnot |
Brand Team | Mitin Chakraborty |
Brand Team | Dina Barakat |
Креативная команда | Tahaab Rais |
Креативная команда | Kartik Aiyar |
Креативная команда | Katarina.Vasilj |
Креативная команда | Fanny Abi Rached |
Креативная команда | Maher Dawah |
Strategy Team | Tahaab Rais |
Strategy Team | Moushami Bhattarcharya Dighe |
Strategy Team | Anna Sadykova |
Design Team | Mohammed |
Design Team | Erol Salcinovic |
Account Team | Nima Askari |
Account Team | Vicky Kriplani |
Account Team | Marine Deneufbourg |
Social Team | Mohtab Arabiat |
Social Team | Maggie Joseph |
Исполнительный креативный директор | Oliver Robinson |
Главный управляющий | Nima Askari |
Senior Digital Art Director | Rey Amio |
Дизайнер | sameer ketkar |
Editor and Motion Artist | Ashraf Muhammadunny |
Направление творчества/искусства | Jad Gosen |
Social Media Campaign Leader | Devya Ghosn |