International Communications Officer at Serviceplan Group | House of Communication

London , United Kingdom

See all work

Bridgestone - "The Lane Change Song"

Serviceplan Middle East

Serviceplan Middle East Dubai, United Arab Emirates

1542

Это объявление является частью "ACT Responsible Collection"

Бренд: Bridgestone
Страна: United Arab Emirates

Рекламодатель: Bridgestone MEA

Заголовок	The Lane Change Song
Агентство	Serviceplan Middle East
Кампания	The Lane Change Song
Рекламодатель	Bridgestone MEA
Бренд	Bridgestone
Дата первой трансляции/Публикации	2023 / 5
Бизнес сектор	Шины, аксессуары, масло, бензин, горючее
философия	Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. * Among the leading causes of fatalities in the UAE is reckless lane changing. Extensive research spanning two decades has shown that constant lane-changing has been proven to be neither safe nor particularly useful. To demonstrate the futility and dangers of carelessly switching lanes, Serviceplan ME and Bridgestone MEA have created a first-of-its-kind radio roadblock: 'The Lane Change Song'. By synchronizing its broadcast across the UAE's leading channels, listeners found themselves unable to escape this PSA by changing channels, just as they are unable to escape traffic by changing lanes. This catchy pop-rock song was produced in three languages and was simultaneously aired on seven radio channels. The launch coincided with the United Nations Global Road Safety Week, aligning with Bridgestone's commitment to road safety through its Road Safety initiative. 'The Lane Change Song' serves as an engaging and memorable way to remind individuals about the importance of responsible driving and the risks associated with reckless lane changes. By leveraging the power of radio, Bridgestone MEA and Serviceplan ME hope to foster safer road practices and contribute to the global efforts in making our roads safer for everyone. With the launch of the initiative, Bridgestone asserts that lane changes are one of the major factors for accidents on the UAE’s highways and emphasises the importance of maintaining road safety for reliable mobility systems. The mobility solutions provider considers it their responsibility to promote safe mobility habits from the ground up and contribute to shaping a safer society. In line with this objective, the new initiative promises to raise road safety and assure community wellbeing, while also upholding Bridgestone's E8 commitment.
Тип медиа	Интегрированные медиа / 360 Активация
Длина	185 seconds
Управляющий директор	Natalie Shardan
Global Chief Creative Officer	Alex Schill
Главный креативный директор	Akhilesh Bagri
Креативный директор	Andre Couto
Креативный директор	Saleh Elghatit
Коммерческий директор	Vineeta Vasisht
Ассоциированный креативный директор	Daniel Zacatenco
Арт-директор	Kenneth Barnes
Арт-директор	Kunal Gagwani
Арт-директор	Yasir Ali Baloshi
Копирайтер	Zein Sadedin
Копирайтер	Aashna Gopalkrishnan
Копирайтер	Nehal Salah
Специалист по работе с заказчиками	Laith Alemailat
Продюсер агентства	Geetika Sood
International Communications Officer	Lee Sharrock
Медиа-агентство	Mediaplus Middle East
Управляющий партнер	Azhar Siddiqui
Главный управляющий	Charbel Jreijiri
Управляющий службой средств рекламы	Tareq Almasri
PR-агентство	Orient Planet
PR Regional Director	Eyad Zeidan
Senior PR executive	Adrija Bhowmick
Менеджер по рекламе	Khalid Qureshi
Менеджер по рекламе	Smita Bhardwaj
Studio	Sonido Antro
Vocalist	Chilla Lynn
Музыкальный руководитель	Lucas Duque
Музыкальный продюсер	Mateus Latge
Менеджер проекта	Vanessa Mayrink
Продюсер	Rudy Bas
Продюсер	Rudy Basmadjian
Певец	Ghazal Jawhary
Motion Designer	Felix Hartley
Sales Account Manager	Lena zahalan
Director of Sales	Amiral Farid
Ассоциированный креативный директор	Sameer Suri