Neuroth - "Concert Hearing Test"

FCB Zurich

FCB Zurich Zurich, Switzerland

Премии

7220

Бренд: Neuroth
Страна: Austria

Рекламодатель: Neuroth AG

Заголовок	Concert Hearing Test
Агентство	FCB Zurich
Кампания	Concert Hearing Test
Рекламодатель	Neuroth AG
Бренд	Neuroth
Posted	Май 2015
Бизнес сектор	Бытовая электроника и аудио-видео техника
История	According to the World Health Organization, hearing loss affects nearly 360 million people globally. Unfortunately, the testing and diagnosis of hearing loss isn’t very high on the list of priorities when it comes to people’s health. In fact, most people often don’t even know they’re struggling to hear. To help more people hear more clearly, advertising agency FCB Zurich and Neuroth, an Austrian hearing-aid company, created the “Hearing Test Concert,” a live, classical music event featured Beethoven’s 5th symphony played by a renowned orchestra. The difference between this event and a normal night at the local philharmonic was that the music itself was specifically arranged to simulate the high-and-low frequencies and loud-and-silent parts of a traditional hearing test. During the concert, some attendees discovered there were certain parts of the symphony they couldn’t properly hear so at intermission, participants were given the opportunity to have a personal consultation with on-site Neuroth audiologists. The campaign was a huge success for Neuroth. In just one day, 1,100 people voluntarily took a hearing test.
Тип медиа	Веб-фильм
Длина	120 seconds
Директор	Levente Paal
Продюсер	Nina Wirth
Продюсер	Stefan Fraefel
Исполнительный креативный директор	Dennis Lück
Арт-директор	Marcin Baba
Копирайтер	Sören Schröder
Арт-директор	Flavio Meroni
Копирайтер	Mateo Sacchetti
Редактор	Manuela Tappe
Директор рабочей группы клиента	Marie-Theres Ott
Руководитель группы по связям с рекламодателями	Mark Becher