Hockey Club Davos - "Bandenbingo - Rink Bingo"

FCB Zurich

FCB Zurich Zurich, Switzerland

Премии

22363

Бренд: Hockey Club Davos
Страна: Switzerland

Рекламодатель: Hockey Club Davos

Заголовок	Bandenbingo - Rink Bingo
Агентство	FCB Zurich
Кампания	Bandenbingo
Рекламодатель	Hockey Club Davos
Бренд	Hockey Club Davos
Posted	Май 2016
Бизнес сектор	Спортивные команды, спортивные мероприятия
История	Hockey Club Davos is the most successful Swiss ice-hockey team, with currently 31 championship titles. But financially, the club is still highly dependent on merchandise and catering sales. The challenge was to develop an idea to increase these sales for all concession partners. During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo. With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen.
Тип медиа	Анализ ситуации
Длина	112 seconds
Главный креативный директор	Dennis Lück
Креативный директор	Sören Schröder
Креативный директор	Marcin Baba
Копирайтер	Dominik Brülisauer
Художественный руководитель цифрового формата	Manuela Tappe
Арт-директор	Fabian Sigg
Арт-директор	Olivia Schläpfer
Графика	Lukas Schnider
Content Developer	Olivier Walter
Content Developer	Emanual Büchler
Content Developer	Marco Frei
Директор по обслуживанию клиентов	Mark Becher
Специалист по работе с заказчиками	Sharon Nehrenheim
IT Partner	Soulmedia
IT Partner	Ursin Cola
IT Partner	Chris Casutt
Head of Marketing and Sponsoring	Marc Gianola
Управляющий директор	Bill Mistura
Head of Communication and Ticketing	Markus Glarner
Marketing Department	Elena Buchli