Заголовок | Search Racism. Find truth. |
Агентство | FCB Zurich |
Кампания | Search racism. Find truth |
Рекламодатель | Refugees Welcome |
Бренд | Refugees Welcome |
Дата первой трансляции/Публикации | 2016 / 4 |
Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
Слоган | Search racism. Find truth. |
История | After witnessing the hate and inciteful comments the refugee issue was getting in Germany, FCB Zurich partnered with Refugees Welcome to create “Search racism. Find truth.” As of 9am on April 19th, anyone in Germany searching for xenophobic videos on YouTube will first be shown clips in which actual refugees rebut the subsequent prejudices in their very own way: with facts, personal anecdotes, surprising revelations and even humor. Thanks to a complex combination of channel and keyword targeting complemented by the placement of unskippable ads before very specifically selected videos, individuals looking to watch hateful videos will be unable to avoid watching the messages from refugees first. |
Тип медиа | Pre-Roll |
Длина | |
Больше информации | http://www.search-racism-find-truth.com/ |
Главный креативный директор | Dennis Lück |
Креативный директор | Andy Lusti |
Creative Director Digital | Hanja Baruschke |
Директор по содержанию | Emanuel Büchler |
Арт-директор | Fabian Sigg |
Копирайтер | Sarah Ming |
Арт-директор | Olivia Hug-Schläpfer |
Арт-директор | Elgee David Wee |
Арт-директор | Lia Bellini |
Content Director | Marco Frei |
Client Service Director | Mark Becher |
Директор рабочей группы клиента | Mirjam Milenkovic |
Директор рабочей группы клиента | Michael Hürlimann |
Директор рабочей группы клиента | Sharon Nehrenheim |
Frontend Developer/Designer | Aleksandar Sofranac |
Директор коммуникационной стратегии | Mark Becher |
Стратегический директор | Mark Becher |