Директор
at
O Menino Grava
| Заголовок | The Moving Food Truck |
| Агентство | FCB Lisbon |
| Кампания | The Moving Food Truck |
| Рекламодатель | ADEXO |
| Бренд | ADEXO |
| Дата первой трансляции/Публикации | 2016 / 5 |
| Бизнес сектор | Здоровье и фармацевтические изделия |
| История | In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. |
| философия | In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. |
| Тип медиа | Веб-фильм |
| Длина | |
| Исполнительный креативный директор | edson athayde |
| Исполнительный креативный директор | Luis Silva Dias |
| Арт-директор | Eduardo Tavares |
| Копирайтер | Victor Afonso |
| Копирайтер | Viton Araùjo |
| Продюсер | César Monteiro |
| Директор | Mário Patrocínio |
| Продакшн Студия | BRO cinema |
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