Monwabisi Fandeso - "SAB - Spike Detector "

Geometry Global - New York HQ

Geometry Global - New York HQ New York, United States

6947

Заголовок	SAB - Spike Detector
Агентство	Geometry Global - New York HQ
Кампания	SAB Spike Detector
Рекламодатель	Monwabisi Fandeso
Бренд	Monwabisi Fandeso
Posted	Апрель 2017
Бизнес сектор	Алкогольные напитки
История	South Africa has the highest rate of rape in the world. Many of these cases are due to the use of "date rape" drugs at night clubs and college campuses. During Sexual Assault Awareness Month and in support of their "Drink Responsibly Initiative", South African Breweries developed The Spike Detector, an innovative solution that turned a traditional bar coaster into a drink spike detection test. This allowed women to instantly check the safety of their drinks against date rape drugs such as GHB and Ketamine. A crisis helpline gave them access to immediate medical assistance should they need it.
Тип медиа	Интегрированные медиа / 360 Активация
Длина	120 seconds
Art Director	Claudia Sharbel-Fahry
Chief Creative Officer	Howard Smiedt
Executive Creative Director	Margarita Karvouniaris
Creative Director	Gregory King
Director	Marios Nicolettis
Chief Creative Officer	Pete Case
Creative Director	Anneke Jacobs
Editor	Kelly Harding
Оператор-постановщик	Mike Bell