Howard Smiedt
Chief Creative Officer - EMEA at Geometry Global EMEA
London, United Kingdom
ЗаголовокTouching Masterpieces - Case film
Агентство
Кампания Touching Masterpieces
Рекламодатель National Gallery of Prague
Бренд National Gallery of Prague
Дата первой трансляции/Публикации 2018 / 3
Бизнес сектор Музеи и памятники
История NeuroDigital, a Spanish tech startup, wanted to demonstrate the amazing potential of virtual reality haptics, which enables you to touch objects that aren't there. Launched at the National Gallery in Prague, "Touching Masterpieces" gave blind people a chance to "see" famous sculptures by touching virtual versions of them. The technology opens up a new era of digital accessibility for the blind and visually impaired. An emotional video showing a blind student documenting the experience was diffused across social media.
философия Art has become more accessible to the blind and the partially sighted through an innovative, immersive experience using specially adapted VR haptic glove technology. The new art experience, created by Geometry Prague in collaboration with NeuroDigital, is unveiled at the Touching Masterpieces exhibition at the National Gallery of Prague, supported by the Czech Ministry of Culture. Three of the world’s most iconic sculptural masterpieces, the bust of Nefertiti, Venus de Milo and Michelangelo’s David, have been transformed into virtual objects which people will “see” through haptic glove technology for the very first time. The haptic gloves control realistic hands in virtual space. When the virtual hand touches a 3D object in the virtual world, the technology identifies the object and sends feedback in the form of vibrations. The Avatar VR glove has been customised specifically for this project by being enriched with multi-frequency technology able to stimulate different types of skin cells’ tactile responses – to provide the blind with the most accurate perception of the 3D virtual object. “Touching Masterpieces” has been created in collaboration with Geometry Prague, NeuroDigital and the Leontinka Foundation.
Тип медиа Анализ ситуации
Длина
Global Chief Creative Officer
Креативный директор
Арт-директор
Главный исполнительный директор (CEO)
Neuroscientist Advisor
Tech Developers
Tech Developers
Исполнительный директор
Regional Chief Creative Officer
Senior Creative
Senior Creative
Управляющий директор
Директор по обслуживанию клиентов
Директор рабочей группы клиента
Делопроизводитель
КОНТЕНТ МЕНЕДЖЕР
Управляющий производством
Web Development
Продакшн Студия

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