RunTour - "Thousand Winners"

Geometry Global

Geometry Global Prague, Czech Republic

2793

Бренд: RunTour
Страна: Czech Republic

Рекламодатель: RunTour

Заголовок	Thousand Winners
Агентство	Geometry Global
Кампания	Thousand Winners
Рекламодатель	RunTour
Бренд	RunTour
Дата первой трансляции/Публикации	2019 / 1
Бизнес сектор	Культура, досуг и спорт
философия	RunTour, the second most popular running event for amateurs in the Czech Republic, not only wanted to increase participation and generate revenue, but to become the nation’s number one. And with over 90% of amateur runners having no chance at winning a race, RunTour decided to use a little psychology. RunTour reprogrammed all the runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly (each overtake became 1% off at the merchandising stands). So, regardless of their position in the race, amateurs were back in competition. Thanks to the marketing investment of just 10 hours of RFID coding, sales shot up by 394%. And with 80% of all participants reported improved performance, registrations for RunTour’s next event have increased by 12%.
Тип медиа	Анализ ситуации
Длина	90 seconds
Chief Creative Officer EMEA	Howard Smiedt
Креативный директор	Julia Dovlatova
Ассоциированный креативный директор	Lluís Rotger Vidal
Creative	Carlos Baer
Арт-директор	Andrei Didyk
Копирайтер	Kai Granaas
Account Director	Jan Dvorak
Managing Director	Martin Pesta
Executive Director	Iva Welker
Менеджер проекта	Miroslav Skopek
Менеджер проекта	Nikola Mrackova