CEO & founder of INOVNATION
at
Shareholder & Member of the Board of BAC-Briggs Automotive Company
São Paulo SP, Brazil
| Заголовок | Chevy "Direct Your Dream" Internal Sales Promo |
| Заголовок (оригинальный язык) | Dirija seu Sonho |
| Агентство | Momentum Worldwide |
| Кампания | Chevy "Direct Your Dream" Internal Sales Promo |
| Рекламодатель | General Motors Corp. |
| Бренд | Chevrolet |
| Posted | Декабрь 2005 |
| Продукт | Chevy |
| Бизнес сектор | Автотранспорт |
| История | With the objective of selling-in a new unified branding/communications approach that needed participation from all members of the Chevy Net, GM of Brazils sales department executed an internal campaign that including incentives for after market sales, direct marketing, Bank GM and FOLLOW for first time (New Qualified) prospects. |
| История (оригинальный язык) | Com o objetivo de dar início a um processo de unificação de todas as áreas de vendas da Rede Chevrolet, pela primeira vez a General Motors do Brasil realizou uma campanha interna de incentivo envolvendo as áreas de vendas, pós-vendas, vendas diretas, Banco GM e SIGA (Seminovos Qualificados). |
| Результат | Using prizes with a high perceived value and a retail approach that detailed the internal promotion and sold-in the parallel consumer campaign addressing their best target, Direct Your Dream got the highest approval and participation from the integrated Chevrolet Net. |
| Результат (оригинальный язык) | Com prêmios de alto valor percebido e um tema que fazia referência às campanhas promocionais e de varejo voltadas ao consumidor final que estavam sendo veiculadas paralelamente, a ação de incentivo Dirija Seu Sonho obteve altíssimo índice de aprovação e participação dos integrantes da Rede Chevrolet. |
| Тип медиа | Продвижение и события |
| Рынок | Brazil |
| Исполнительный креативный директор | Reginaldo Ferrante |
| Исполнительный креативный директор | Mario Nascimento |
| Креативный директор | Salvador Ponce |
| Арт-директор | Alexandre Gama |
| Копирайтер | Dov Zylberman |
| Директор рабочей группы клиента | Márcia Gonçalves |
| Делопроизводитель | Juliana Villa |
| Делопроизводитель | Valéria Franco |
Больше работы
СМОТРЕТЬ ВСЕThe SUV of compact cars
- БРЕНД:
- Renault Kwid
- АГЕНТСТВО:
- Landia
Heroes
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- АГЕНТСТВО:
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Pet Box
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- NEOGAMA
BE THERE IN 5 MINUTE
- БРЕНД:
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- NEOGAMA
SEE YOU SOO
- БРЕНД:
- Observatorio National Road Safe
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- NEOGAMA
NO PROBLE
- БРЕНД:
- Observatorio National Road Safe
- АГЕНТСТВО:
- NEOGAMA
Fantasies
- БРЕНД:
- Mix Brasil
- АГЕНТСТВО:
- NEOGAMA