Arto Niinisto

"Retailers are sitting on a mountain of valuable data residing in their point-of-sale, loyalty, and e-commerce systems — a trove that has only grown since the pandemic began driving consumers to e-commerce as never before. Coresight Research estimates that “retailers can generate up to 1.0 percent of total sales in data revenue, depending on the volume and uniqueness of the data.” Source: https://www.mytotalretail.com/article/optimizing-ad-spend-is-important-but-retailers-ignore-bigger-picture-monetization-strategies-at-their-peril/

Optimizing Ad Spend is Important — But Retailers Ignore Bigger Picture Monetization Strategies at Their Peril

Historically, there were many valid reasons why robust data monetization programs were out-of-reach for so many retailers. That was yesterday. As the barriers come down, retailers that lack a monetization strategy need to set a new course. Starting today.

"Kroger’s Retail Media Network isn’t a managed service-only platform anymore. Marketers can use their own ad tech to bid on its inventory. Similarly, Kroger’s data is a lot more accessible than it ever was. So much so that marketers can use the retailer’s data to judge the success of their campaigns across the web". Read the full article at https://digiday.com/marketing/an-influx-of-investment-kroger-sees-retail-media-opportunities-in-ad-slowdown/

'An influx of investment': Kroger sees retail media opportunities in ad slowdown

If anything, a downturn is a moment when marketers rationalize where they spend their dollars and invest in the things that really work.

Commerce and retail media suddenly became an incredible tailwind for online advertising. Retail media is now an important part of the growth picture painted for investors by The Trade Desk. And a report published by McKinsey last month forecasts that retail media networks (RMNs) will grow from about $45 billion in ad spend to surpass $100 billion in 2026. Read the full story at https://www.adexchanger.com/data-driven-thinking/retail-media-needs-a-reality-check/

Retail Media Needs A Reality Check

Anyone banking on retail media networks to power programmatic growth for years to come needs a reality check, writes AdExchanger's James Hercher.

How Retail Media Is Reshaping Retail https://www.bcg.com/publications/2022/how-media-is-shaping-retail

How Retail Media Is Reshaping Retail

BCG partnered with Google to examine how companies of all sizes can position themselves to capture growth opportunities in their retail media business.

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