Sports Experts - "The more you sweat, the more you get"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

Премии

4800

Бренд: Sports Experts
Страна: Canada

Рекламодатель: Sports Experts

Заголовок	The more you sweat, the more you get
Агентство	Rethink Communications Inc.
Кампания	The Thermal Discount
Рекламодатель	Sports Experts
Бренд	Sports Experts
Дата первой трансляции/Публикации	2017 / 11
Бизнес сектор	Аптеки, специализированные магазины
История	Given the chance, most people will take the escalator instead of the stairs on their daily subway commute. Here's the first thermal imaging station that rewards commuters with discounts based on their body temperature. For example, if their body heat goes up by 70%, they get the equivalent money off at Sports Experts. The initiative encouraged people to sweat in a place where they would normally avoid it: Montreal’s deepest subway station, with 200-plus steps. The more you sweat, the more you get! This installation in Montreal encouraged people to take the stairs instead of the escalator when using the subway. If the thermal imaging technology showed they'd pushed their body temperature up by a certain percentage, they got the equivalent off at athletic gear retailer Sports Experts.
Тип медиа	Веб-фильм
Длина	54 seconds
Креативный директор	Chris Staples
Креативный директор	Ian Grais
Креативный директор	Nicolas Quintal
Арт-директор	Maxime Sauté
Копирайтер	Xavier Blais
Стратегия / Планирование	Pascal Routhier
Руководитель группы по связям с рекламодателями	Alexe Dupont
Директор рабочей группы клиента	Alex Lefebvre
Продакшн Студия	Nova Film
Директор	David Poulin
Производство	Alexis Dubosc
Медиа-агентство	Touché! phd
Creative Tech	Cortex Studio
Продакшн Студия	NovaFilm
Оператор-постановщик	Maxime Valsan