| Заголовок | Love Driving |
| Агентство | FCB South Africa |
| Кампания | Love letter |
| Рекламодатель | Toyota Motor Corporation |
| Бренд | Toyota Corolla |
| Posted | Сентябрь 2018 |
| Бизнес сектор | Легковые автомобили |
| История | This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KwaZulu-Natal community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted out of beadwork by Zulu women, each is a work of art and totally unique. This truly South African declaration of love seemed like a fitting way to celebrate South Africa’s most-loved car. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Продюсер печати | Monica Maloka |
| Стратегия / Планирование | Stuart Sims |
| Стратегия / Планирование | Jason Doyle |
| Арт-директор | Thato Moatlhodi |
| Арт-директор | Julie Thorogood |
| Креативный директор | Janine Kleinschmidt |
| Креативный директор | Tian van den Heever |
| Копирайтер | Marina Andreoli |
| Копирайтер | Esti de Beer |
| Executive Business Director | Reagen Kok |
Больше работы
СМОТРЕТЬ ВСЕStart Your Impossible
- БРЕНД:
- Toyota
- АГЕНТСТВО:
- FCB South Africa
Boys Night
- БРЕНД:
- Land Cruiser Prado
- АГЕНТСТВО:
- FCB South Africa
Corolla Beaded Billboard
- БРЕНД:
- Toyota South Africa Motors (Pty) Ltd
- АГЕНТСТВО:
- FCB South Africa
The new tougher-er Hilux Legend 50
- БРЕНД:
- Toyota Hilux
- АГЕНТСТВО:
- FCB South Africa
Drive Your Obsession
- БРЕНД:
- Toyota Corolla Hatch
- АГЕНТСТВО:
- FCB South Africa
Boss Man
- БРЕНД:
- Toyota Hilux Hill Assist
- АГЕНТСТВО:
- FCB South Africa
Anniversary
- БРЕНД:
- Toyota Hilux Hill Assist
- АГЕНТСТВО:
- FCB South Africa
Lobola
- БРЕНД:
- Toyota Hilux Hill Assist
- АГЕНТСТВО:
- FCB South Africa
Introducing the new Toyota Rush
- БРЕНД:
- Toyota Rush
- АГЕНТСТВО:
- FCB South Africa