Продюсер
at
Durable Goods
| Заголовок | Winning Treat |
| Агентство | R/GA |
| Кампания | Wintastic Rewards |
| Рекламодатель | RaceTrac |
| Бренд | RaceTrac |
| Дата первой трансляции/Публикации | 2018 / 7 |
| Бизнес сектор | Энергетические и водохозяйственные предприятия, коммунальные предприятия |
| философия | American convenience store brand RaceTrac and R/GA Austin release a new campaign with five comedic spots to promote “Wintastic Rewards,” a brand new instant win game played via the brand’s app. Guests must simply download the RaceTrac Rewards app to their smartphone, make a qualifying in-store purchase and scan their phone at checkout for a 1-in-3 chance to win exciting in-store offers! Directed by Eli Green at A Common Thread, the five commercials show ‘Coach’ telling us how to re-write the playbook and find out ‘what winning tastes like’ – sometimes winning tastes like pizza. Full-service Austin-based post house TBD Post was brought on by R/GA to move the spots from set to screen. Editor Catie Cacci worked closely with the team from R/GA Austin to capture the crucial comedic timing. Colorist and Co-founder of TBD Post, Brandon Thomas graded the spots, bringing out the ‘RaceTrac red’ and giving the campaign the aesthetic of a classic sporting movie. Brad Engleking engineered the sound mix to ensure there was tension in every pep talk and every clap of the chalkboard. Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and now operates more than 475 convenience store locations in Georgia, Florida, Louisiana and Texas. Among the favorite items guests can win in the campaign are free pizza slices, breakfast sandwiches, Swirl World frozen treats, donuts, freshly brewed "Crazy Good" coffee and a variety of fountain, frozen and bottled beverages. The commercials will run on digital, social and radio channels throughout Summer 2018. Participate in the Wintastic Rewards program now through Sept. 4th, 2018. For more information, visit WintasticRewards.com. |
| Тип медиа | Digital |
| Длина | |
| Креативный директор группы | Murray Wyse |
| Creative Director | TJ Walthall |
| Account Director | Megan Mills |
| Content Producer | Laura Walters |
| Producer | Shannon Flood |
| Art Director | Miles Gilbert |
| Копирайтер | Devin Brown |
| Group Director, Strategy | Kate Rush Sheehy |
| Associate Strategy Director | Kate Gunning |
| Manager, Business Affairs | Calli Howard |
| Strategist | Andrea Solomon |
| Продакшн Студия | A Common Thread |
| Director | Eli Green |
| Executive Producer | J.P. McMahon |
| Линейный продюсер | Kimberly Estrada |
| Director of Photography | Phil Dillon |
| Post-Production Company | TBD Post |
| Producer | Kate Eads |
| Редактор | Catie Cacci |
| Colorist | Brandon Thomas |
| Sound Mixer | Brad Engleking |
| VFX/Online | Dennis Valk |
| PR-агентство | MSL |
| Media Agencie | Vert |
| Media Agencie | MBI |