Заголовок | Senta que aqui tem história |
Агентство | DPZ&T |
Кампания | Senta que aqui tem história |
Рекламодатель | Tok Stok Pacaembu |
Бренд | Tok&Stok |
Дата первой трансляции/Публикации | 2022 / 8 |
Бизнес сектор | Мебель для дома |
философия | The visual arts producer Black Madre signs the film of the campaign created by the DPZ agency that presents the auction of Original Pacaembu Chairs for Tok&Stok signed by nine Brazilian football stars. The event takes place on August 31, at 5:30 pm, via www.rmgouvealeiloes.com.br/catalogo.asp?Num=29580. Stage for millions of unforgettable plays, there is no shortage of remarkable stories of idols who were able to perform at the famous stadium in São Paulo. The animation - with audio and soundtrack by Vox Haus -, summarizes in one minute, the script of an imaginary match, which brings a sequence of exciting moves carried out by the team of players participating in the action. With 100% of the profit reverted to the benefit of the NGO Gol de Letra, the project to resignify the numbered chairs of Pacaembu is a partnership between Tok&Stok and the DPZ agency, which developed the advertising action “Sit here, you have history” for the campaign of retail network. Due to the works on the stadium, which was now managed by the private sector, the chairs would be discarded. The film project started from the aesthetics of tickets and posters created by Black Madre for the entire printed part of the campaign. Thanks to the animation resources, in the game created by the producer, the athletes come to life and it is possible to interact with the plays between athletes that marked the history of Pacaembu. Former São Paulo player, Caio Ribeiro, opens the animation, followed by stars Rivellino, Casagrande and Zetti. Elano arrives and rolls the ball to Pepe, who kicks it to goalkeeper Marcos, who defends it. Following the teaser, it's Raí's turn to kill in the chest and make a perfect pass to Emerson Sheik. At this moment, the player Formiga appears to head the ball and send it straight to the goal. The film ends with the classic racing scene of King Pele, who throws his iconic punch in the air, with all the players going to meet him. |
Тип медиа | Digital |
Длина | |
Продюсер | Black Madre |
Продакшн Студия | Black Madre Atelier |
Креативный директор | André Maciel |
Исполнительный директор | Tina Castro |
Группа планирования | Leticia Alves |
Группа планирования | Beatriz Perrote |
Attendance | Fernanda Lemos |
Производство | Laryssa Andrade |
Illustration Coordinator | Icaro Yuji |
Иллюстратор | Leo Soares |
Иллюстратор | Victor Goularte |
Иллюстратор | Diego Abreu |
Иллюстратор | Pedro Gabriel |
Иллюстратор | Igor Ras |
Иллюстратор | Leandro Dexter |
Иллюстратор | Bruno Ferrante |
Иллюстратор | Bob Souzza |
Animation Coordinator | Cesar Maciel |
2D Animation | Caique Carvalho Soares |
2D Animation | Cesar Maciel |
2D Animation | Deley |
2D Animation | Felipe Soares |
2D Animation | Julia Sartori |
2D Animation | Louise Bonne |
2D Animation | Tiago Cordeiro |
Очистить | Caique Carvalho Soares |
Очистить | Cesar Maciel |
Очистить | Leandro Dexter |
Очистить | Felipe Soares |
Очистить | Juli Sartori |
Очистить | Louise Bonne |
Очистить | Pamela Tanasovichi |
Очистить | Tiago Cordeiro |
Наборщик | Julia Hermini |
Наборщик | Ramona Krüger |
Locution and Soundtrack | Vox Haus Produtora |
Главный исполнительный директор (CEO) | Fernando Diniz |
Главный исполнительный директор (CEO) | Benjamin Yung Jr |
Главный креативный директор | Benjamin Yung Jr |
Исполнительный креативный директор | Fábio Mozeli |
Креативный директор | Rodrigo Vezzá |
Креативный директор | Pedro Reis |
Креативная команда | Samoel Junqueira |
Креативная команда | João Palma |
Креативная команда | Fred Sekkel |
Business Team | Fabio Losso |
Business Team | Eduardo Brunoro |
Business Team | Gabriela Ferreira |
Business Team | Daniela Maldonado |
Project Management | Marcos Yamamura |
Project Management | Evelyn Palhares |
Approval Client | Adriana Brito |
Approval Client | Renata Saad |
Approval Client | Andrea Pupo |
Approval Client | Fernanda Correa |
Approval Client | Maria Barreira |
Медиа-команда | Jessica Lambauer |
Медиа-команда | Giuliana Pacerini |
Strategy Team | Fernanda Miné |
Strategy Team | Bruno Campanelli |
Strategy Team | Thalita Vitali |
Influence, PR & Social | Rejane Romano |
Influence, PR & Social | Mariana Belley |
Influence, PR & Social | Mayara Marley |
Influence, PR & Social | Fernanda Gil |
Influence, PR & Social | Rafael Lima |
Influence, PR & Social | Camila Oliveira |
Интегрированное производство | Paula Alimonda |
Интегрированное производство | Rafael Motta |
Интегрированное производство | Felipe Moro |
Интегрированное производство | Natasha Fogasca |
Интегрированное производство | Matheus Gomes |
Цифровое производство | Bruno Chaves |
Production | Arové Produções |
Директор | Bruno Cals |
Оператор-постановщик | Lucas Guido |
Исполнительный продюсер | Mariah Bayeux |
Координатор производства | Laila Valois |
Cast Production | Laila Valois |
Attendance | Bruna Gonçales |
1st AC | Lucas Guido |
2nd AC | Vinícius Oliveira |
AC | Yuri Camargo |
Logger | Ali Barbosa |
Electrician | Didi |
Direct Sound | Claudinho Bueno |
Редактор | Roger Pereira |
Производство аудиофонограмм | LOUD+ |
Музыкальный руководитель | Gustavo Garbato |
Производство | Felipe Kim |
Производство | Fabio Smeili |
Производство | Yuri Chix |
Производство | Bernardo Massot |
Производство | Henrique Guimarães |
Производство | Hugo Mariutti |
Производство | Rafael Kabelo |
Производство | Rodrigo Scarcello |
Производство | Helton Oliveira |
Finishing | Pedro Cortez |
Finishing | Ricardo Bertran |
Finishing | Luca Fasano |
Finishing | Eduardo Barbosa |
Finishing | André Gianini |
Finishing | Pedro Montessanti |
Finishing | Mauricio Canezin |
Attendance | Priscila Miranda |
Attendance | Karina Amabile |
Attendance | Hingrit Nitsche |
Executive Production | Maia Feres |
Coordination | Ingrid Mabelle |
Coordination | Lara Fratucelli |
Coordination | Rafael Silvestrini |
Coordination | Leticia Nunes |
Coordination | Izabel Sanches |