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Known as a “planning head with a creative heart”, Shehan Samarasinha is a Director & Chief Strategy Officer at Triad, Colombo. Contributing to several milestones in the Sri Lankan Ad industry, Shehan became the 1st to be awarded “Global Strategic Planning Leader 2021 – Finalist”, “South Asia Strategic Brand Planner of the Year 2021 & 2020”, while contributing to Triad being named Sri Lanka’s 1st agency to be awarded “South Asia Independent Agency of the Year 2021”. Playing a dual role both in strategy and creative, Shehan’s unique perspective was called upon as he was selected as the only Sri Lankan representative at the APAC Chapter of the ANA/Cannes Lions Global CMO Growth Council in 2019.
In just two years Shehan has helped transform the agency as one of the most awarded in Sri Lanka with over 50 international awards hailing from Effie Awards, NewYorkFestivals, Spikes Asia, D&AD, AdFest, Cresta Awards, AD Stars, Indie Awards, Dragons of Asia and MAA Globes Worldwide.
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Director - Strategic Planning
Brand Manager Apr 2015 – Aug 2016
- Brand management of Mobitel inclusive of competitor & industry analysis and quarterly reviews
- Event management from concept development through to event launch
- 360 degree campaigns handled from concept development, through to launch
- Retail visits to understand buyer behavior, competitor branding, retail branding and office branding
- Developing the communication strategy for new product launches
- Meeting budgets and compiling forecasts for Brands
managed
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TitleBrands Group Head
Dates EmployedApr 2013 – Mar 2015
Employment Duration2 yrs
LocationColombo, Sri Lanka
- Brand management of Mobitel inclusive of competitor & industry analysis and quarterly reviews
- Event management from concept development through to event launch
- 360 degree campaigns handled from concept development, through to launch
- Retail visits to understand buyer behavior, competitor branding, retail branding and office branding
- Developing the communication strategy for new product launches
- Meeting budgets and compiling forecasts for Brands
managed
Brands Executive Jun 2012 – Mar 2013
Trainee Brands Executive Apr 2012 – Jun 2012
Winner
Life Chant awarded 2 Golds, 2 Silver and 1 Bronze
case film - https://www.youtube.com/watch?v=YkDnphorXgk&t=2s
Inherit his name, Inherit his way awarded 2 Golds
Case film - https://www.youtube.com/watch?v=B9kQi_HSnoE&t=12s
