| Заголовок | Egret |
| Агентство |
Longplay 360
|
| Кампания |
Notes
|
| Рекламодатель |
National Forum for the Defense and Protection of Animals
|
| Бренд |
FNPDA
|
| Дата первой трансляции/Публикации |
2011 / 10
|
| Бизнес сектор | Окружающая среда и животные
|
| Слоган | They had placed animals in our money. Now help us to invert the order. |
| История | The idea of the campaign was to raise money to help the Fórum Nacional de Defesa e Proteção Animal (FNDPA). The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| философия | The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| Проблема | The Fórum Nacional de Proteção e Defesa Animal (FNPDA) was going through a severe financial crisis and needed to raise funds not to cancel their projects and to continue his journey for the animals. |
| Результат | The LongPlay's campaign developed for the National Forum for the Defense and Protection of Animals raised more than 50% over the same period last year, which prevented some projects were canceled. |
| Тип медиа |
Печать
|
| Копирайтер |
Marcel Petroff
|
| Арт-директор |
Eduardo Basque
|
| Фотограф |
Luciano Munhoz
|
| Креативный директор |
Fernando Luna
|
