| Заголовок | Jaguar |
| Агентство |
Longplay 360
|
| Кампания |
Notes
|
| Рекламодатель |
National Forum for the Defense and Protection of Animals
|
| Бренд |
FNPDA
|
| Дата первой трансляции/Публикации |
2011 / 10
|
| Бизнес сектор | Окружающая среда и животные
|
| Слоган | Our resources become endangered. |
| История | The idea of the campaign was to raise money to help the National Forum for the Defense and Protection of Animals (FNDPA). As the notes of Real, the Brazilian currency, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| философия | As the notes of Real, the Brazilian currency, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| Проблема | The National Forum on Animal Protection and Defense (FNPDA) was going through a severe financial crisis and needed to raise funds not to cancel their projects and to continue his journey in pro animal. |
| Результат | With LongPlay campaign developed by the National Forum for the Defense and Protection of Animals raised more than 50% over the same period last year, which prevented some projects were canceled. |
| Тип медиа |
Печать
|
| Копирайтер |
Marcel Petroff
|
| Арт-директор |
Eduardo Basque
|
| Фотограф |
Luciano Munhoz
|
| Креативный директор |
Fernando Luna
|
