Entre Rodas - "Não É Mito 2"

Mestiça

Mestiça São Paulo, Brazil

8175

Это объявление является частью "ACT Responsible Collection"

Бренд: Entre Rodas
Страна: Brazil

Рекламодатель: Entre Rodas

Заголовок	Não É Mito 2
Агентство	Mestiça
Кампания	#ITSNOTAMYTH
Рекламодатель	Entre Rodas
Бренд	Entre Rodas
Дата первой трансляции/Публикации	2018 / 5
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
философия	For years, people have wondered if it’s fact or fiction that pull-tabs from aluminum cans can be transformed into wheelchairs. To shed some light on this doubt, Mestiça Agency and the On Wheels Institute (Instituto Entre Rodas) launched the campaign #ITSNOTAMYTH (#NÃOÉMITO), demonstrating to people that it is, in fact, possible for pull-tabs to be exchanged for wheelchairs, showing the entire chain of production. The campaign involves the assistance of cooperatives collecting cans and metallurgical companies working with the production of can tabs, eventually sharing the moments when the custom-made wheelchairs are delivered to disabled children between the ages of 5 and 14. Today, the #ITSNOTAMYTH campaign enjoys the support of more than 200 collection points throughout São Paulo, including at companies like Leroy Merlin, Goodstorage and Volkswagen, in addition to public agencies and schools. More than 30 million tabs have been collected, amounting to 30 tons and supplying the material for 10 custom wheelchairs for children. “The Mestiça agency embraced On Wheels’ cause from the very first meeting we had. The fact that 120 thousand children are in need of wheelchairs is frightening, and we decided to use our creativity to help with the mission of making these children’s lives easier”, says Denis Filippini, Mestiça’s partner.
Тип медиа	На открытом воздухе / вне дома
Creative Director	Luiz Parpulov
Head of Art	Eduardo Basque
Арт-директор	Eduardo Basque
Арт-директор	Marcus Rochah
Арт-директор	Fabio Crociati
Арт-директор	Van Gus Ribolla
Копирайтер	Rafael Campeao
Копирайтер	Rafael Prioli
Руководитель цифрового формата	Andrew Marino
Художественный руководитель цифрового формата	André Marino
Художественный руководитель цифрового формата	Felipe Higashi
Художественный руководитель цифрового формата	Pamela Gomes
Account	Eduardo Lovro
Account	Tomás Oliveira
Account	Pamella Novaes
Account	Josuel Luna
Media	Willian Barbosa
Planning	Leandro Correa
Planning	Guilherme Freire
Производитель графических изображений	Carol Lopes
Retouch	Luiz Fasoli
Advertiser	Eliane Lemos
Logístic	Goodstorage
programmatic media	ROIx
Фотограф	Johnny
Фотограф	Fabiana Stig
Animation Studio	Spirit Animation
Web Production Company	Lab Pix
Filme Production Company	PorqueEu
Director	Gabriel Braga
Исполнительный продюсер	Bruna Ciccarello
Photographer Director	Gabriel Braga
Photographer Director	Maurício Prado
Редактор	Bruno Godoy
Pós-Production	Bruno Godoy
Pós-Production	Gabriel Anaraki
Sound Production Company	Lua Nova
Account	Gabriel Borsatto
Director	Lua Collab
Sound Prodcution Company	CANJA Audio Culture
Account	Ana Flor
Audio Director	Lucas Sfair
Audio Director	Filipe Resende
Audio Producer	Levi Mynssen