EDP Institutional - "Flashes of Light"

MSTF Partners Lisboa, Portugal

5273

Бренд: EDP Institutional
Страна: Portugal

Рекламодатель: EDP

Заголовок	Flashes of Light
Агентство	MSTF Partners
Кампания	Flashes of Light
Рекламодатель	EDP
Бренд	EDP Institutional
Дата первой трансляции/Публикации	2016 / 4
Бизнес сектор	Энергетические и водохозяйственные предприятия, коммунальные предприятия
Слоган	EDP 40 years The story repeats. The energy renews.
История	The idea emerged from a very simple premise: is there any energy greater than that born from a great love story between a man and a woman? We tell the story of a love that starts when the protagonists are 7 years old (1983) and unfolds until they are both nearly 40 (now in 2016). A love that starts with a flash: a flash of lights. Through lights switched on and off, we accompany these 2 children as they grow and mature. Each flash of light to each other builds a stronger relationship. We feel involved with this friendship that grows and turns into love. We feel that this story could be ours. Like the energy of EDP, human energy also has not end, is renewed in each love story, in every family, in every home.
философия	Like the energy of EDP, human energy also has not end, is renewed in each love story, in every family, in every home.
Проблема	EDP, a multinational operating worldwide and leader in the energy sector in Portugal, asked the agency for a film to celebrate its 40 years in business with its millions of customers. The request was clear and direct: A strong idea was needed to celebrate the date to appeal to people’s emotions and make people forget what normally comes to mind when thinking of the EDP brand: electricity bills at the end of the month! A corporate film that would bring people closer to the brand, creating with them a relationship of greater complicity and, in some way, leaving a message of positive energy for the next 40 years.
Результат	Campaign started on April and is still running.
Тип медиа	Телевидение и кино
Длина	90 seconds
Звуковая дорожка	"Grow" from Frances
Креативный директор	Lourenço Thomaz
Креативный директор	Susana Sequeira
Копирайтер	Cristina Amorim
Арт-директор	Orlando Gonçalves
Стратегический планировщик	Tomás Froes
Делопроизводитель	Mafalda Clara
Телепродюсер агентства	Pedro Domingos
Продакшн Студия	Ministério do Filmes
Продюсер Продакшн Студии	Alberto Rodrigues
Директор	Marco Martins
Оператор-постановщик	Kaká
Производство аудиофонограмм	Ameba