TWB - "Beer / Pain"

TBWA\Dublin

TBWA\Dublin Dublin, Ireland

2472

Это объявление является частью "ACT Responsible Collection"

Бренд: TWB
Страна: Ireland

Рекламодатель: Translators Without Borders (TWB)

Заголовок	Beer / Pain
Агентство	TBWA\Dublin
Кампания	Translators Without Borders
Рекламодатель	Translators Without Borders (TWB)
Бренд	TWB
Дата первой трансляции/Публикации	2020 / 7
Бизнес сектор	Благотворительные организации, фонды, волонтеры
философия	Translators Without Borders is a non-profit organisation that offers language and translation support for humanitarian emergencies. With the global pandemic further highlighting the language barrier that exists for some of the world's poorest regions, making health advice accessible for as many languages as possible is an ongoing battle. That's why TBWA\Dublin is launching a new campaign to help Translators Without Borders raise some much needed funding. The creative consists of a series of short videos and static posts for Facebook, Instagram and Twitter. The idea plays off words that share the same spelling across two different languages (homophones) and then shows how the word vastly differs in meaning through the use of bright and engaging illustrations. This sets up the campaign message to show viewers that “With Covid-19, accurate translations can mean life or death”. Though colourful light-hearted visuals, the campaign illustrates how easily a message can be misinterpreted and draws attention to how important accurate translation is in a crisis. TBWA\Dublin aims to shed light on those parts of the world that don’t have access to vital information, from non-English speakers to people living in poorer, less developed countries. The language selection is based on the variety of visual differences between languages. Contrasting English with Bangla or Arabic script helps drive home how even a simple message like “wash your hands” can look so different across the globe. TBWA\Dublin used detailed/behaviour targeting and multi-lingual videos in order to ensure that the campaign will resonate with a global audience and will connect with people who speak a variety of languages.
Тип медиа	Другая анимация
Длина	15 seconds
Главный исполнительный директор (CEO)	Deirdre Waldron
Senior Art Director	Paul Arthurs
Копирайтер	Martin Corcoran
Social Media & Content Specialist	Amy Tumelty
Senior Account Manager	Aoife McCarthy
Video Editor	Rupert Morris
Head of Fundraising and Communications	Sharda Sekaran
Chief Technology Officer	Eric Paquin
Communications Senior Officer	Krissy Welle
Development Senior Officer	Rosie Marteau
Communications Officer	Danielle Moore
Анимация	Daniel Coss
Послепроизводственный этап	Watermark Creative
Global Public Policy Strategy	Sara Eqozi
Client Account Manager	Megan Templeton
Специалист по работе с заказчиками	Adrian Ma