Заголовок | Irish Lady Products (12) |
Агентство | TBWA\Dublin |
Кампания | Irish Lady Products |
Рекламодатель | N/A |
Бренд | N/A |
Дата первой трансляции/Публикации | 2020 / 8 |
Бизнес сектор | Женская гигиена |
История | In response to Advertising Standards Authority of Ireland’s recent decision to pull Tampax’s ‘Tampons & Tea’ advert from Irish television, TBWA\Dublin has created its own brand of ‘Irish Lady Products’, in light of the complaints made by members of the public. The Tampax ad, which features a talk show host giving instructions on the correct way to insert a tampon, received 84 complaints. As a result, the ASAI pulled the advert on the grounds it had caused ‘widespread offence’. TBWA\Dublin’s response advert for ‘Irish Lady Products’ features a parody tampon pack with warnings that the product may cause ‘pearl clutching and disapproving glances’. The idea came from a frank video chat discussion among staff about the ASAI decision and what it says about the treatment and censorship of women in Ireland. |
Тип медиа | Веб-фильм |
Длина | |
Специалист по работе с заказчиками | Aoife McCarthy |
Креативный директор | Dillon Elliott |
Креативный директор | Clayton Homer |
Арт-директор | Conor Marron |
Копирайтер | Matthew Moss |
Копирайтер | Blaise Hoban |
Копирайтер | Kerry Mahony |
Эксперт по соц. сетям | Amy Tumelty |
Копирайтер | Kerry Mahony |
Продюсер по содержанию агентства | Amy Tumelty |
Motion Graphics Designer | Mark Murray |