Обо мне
Creative Copywriter & Creative Director with almost 10 years of experience in advertising & marketing industries. Also literature and musical writer, freelance editor.
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A D V E R T I S I N G
I began working as an advertising creative in Ogilvy & Mather Mexico from 2011 to 2014. I was in charge of brands like Coca-Cola, Gandhi, KFC, Fanta, and Casa de la Amistad. After Ogilvy & Mather Mexico, I worked with Made, an independent publicity agency, and I was in charge of clients like Kraken and Fiat. I worked at Y & R as Associate Creative Director. The clients I attended were brands like Movistar, Bonafont, Danone & Museo de Memoria y Tolerancia. I started to work with the publicity agency KTBO in 2017. I led Coca-Cola’s Media House, the core and the source of the digital communication efforts for Industria Mexicana de Coca-Cola's portfolio.
Nowadays, I am Creative Lead for Kube, working with Kellogg’s for Latin America, for which I do the digital communications for all the brands that belong to the Kellogg Company.
My work has been recognized at many important national and international Creativity festivals like Cannes Lions, El Sol de Bilbao, El Ojo de Iberoamérica, Effies and Círculo Creativo.
W R I T E R
I have collaborated with many national and international magazines like La Tempestad, Luvina, Metrópolis, Tierra Adentro, Punto de Partida, Vice, Periódico de Poesía de la UNAM, among others.
Some of my texts were published in several anthologies like 'Paraíso en Llamas', 'Región de Ruina', 'Motivos de sobra para inquietarse'. I was an invited author at the Encuentro Iberoamericano de Poetas en el Centro Histórico “El Vértigo de los Aires” in 2011 and the National Festival of Essayists in its 2015.
I have also participated in many national and international book fairs and festivals.
I won the Punto de Partida UNAM prize for essay and was shortlisted for the Amparo Dávila Fiction prize.
P U B L I S H I N G
I coordinated the printed issues of Tierra Adentro magazine and I was also its web page editor between 2012 and 2013. I was the web editor for music reviews at Marvin magazine.
I work for Penguin Random House writing editorial briefs, press dossiers, and reader’s reports. I wrote reader’s reports for publishing houses like Taurus, Literatura Random House, and Penguin Random House.
M U S I C C R I T I C I S M
As a music critic, I have written articles, reviews and interviews for publications like Vice, Noisey, Marvin, La Tempestad and Frente.
