L'Oreal / Touche pas à ma pote / Stand Up Against Street Harassment - "Hé"

Mutant Antwerp, Belgium

290

Это объявление является частью "ACT Responsible Collection"

Бренд: L'Oreal / Touche pas à ma pote / Stand Up Against Street Harassment
Страна: Belgium

Рекламодатель: L'Oreal / Touche pas à ma pote / Stand Up Against Street Harassment

Заголовок	Hé
Агентство	Mutant
Кампания	All I want for Christmas is safer streets
Рекламодатель	L'Oreal / Touche pas à ma pote / Stand Up Against Street Harassment
Бренд	L'Oreal / Touche pas à ma pote / Stand Up Against Street Harassment
Дата первой трансляции/Публикации	2023 / 12
Бизнес сектор	Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности
История	95% of women in Belgium feel unsafe walking in the streets. This staggering figure is just one of the many findings of a survey conducted among 1,000 women by L'Oréal Paris and the non-profit organization 'Touche pas à ma pote'. Insults, intimidation, aggression: street harassment remains an unresolved problem in Brussels, but also in most large urban cities. To draw the attention of the general public and the authorities, and to demand concrete action, independent agency Mutant has come up with a spectacular and hard-hitting stunt. As of today, the Rue Botanique – a dimly lit alley in central Brussels – is adorned with five enormous Christmas light garlands, each featuring motifs dedicated to street harassment against women. The installation depicts what women frequently endure when alone on the streets and voices the collective desire of all women: "All I want for Christmas is safer streets." In recent years, due to cost-cutting measures, public lighting has been increasingly turned off, heightening the sense of insecurity for women. The only lights that are never compromised are the festive holiday decorations. «The idea was to illuminate a street because we know it's part of the solution and simultaneously highlight the problem. Literally. With what everyone loves to admire on the streets: Christmas lights,» explains Jonathan d'Oultremont, creative at Mutant.
Тип медиа	На открытом воздухе / вне дома
Стратегический директор	Odin Saillé
Креативный директор	Odin Saillé
Креативный директор	Ruben Van Maldeghem
Креативная команда	Jonathan d’Oultremont
Креативная команда	Roxane Schneider
Креативная команда	Nicolas Biscaras
Директор по дизайну	Frank Schouwaerts
Дизайнер	Ben Boliau
Дизайнер	Tjen Colman
Интерактивный дизайн	Bob Van Den Audenaerde
Редактор	Jonas Verstraete