Wakker Dier - "Goose game"

Mutant Antwerp, Belgium

192

Это объявление является частью "ACT Responsible Collection"

Бренд: Wakker Dier
Страна: Belgium

Рекламодатель: Wakker Dier

Заголовок	Goose game
Агентство	Mutant
Кампания	Game of the Goose
Рекламодатель	Wakker Dier
Бренд	Wakker Dier
Дата первой трансляции/Публикации	2023 / 12
Бизнес сектор	Права животных / Безопасность /Прием
История	With Christmas around the corner and festive menus with all manner of gastronomic delicacies being planned, one item that might controversially be on many a shopping list is Foie Gras. Controversially, ducks used in the production of foie gras can be force fed, kept in inhumane conditions and forced into processes which unnaturally enlarge the liver to 10 times its usual volume. As a result of this cruelty, the production of foie gras was banned in many European countries, yet there is still a large consumption, and importation of the product is not banned. With the upcoming festive season in mind, Wakker Dier, the Dutch animal rights organisation advocating the welfare of animals in the livestock industry wants to remind anyone planning menus containing foie gras of the cruelty involved in the production of the perceived-delicacy. They commissioned Antwerp-based creative studio Mutant to help them with that task. With the traditional board game Game of the Goose - a game played in Europe and the US since 15th Century when Francesco de Medici of Italy gave the game to King Philip of Spain as a gift - in mind, Mutant created a very special version of the board game for the animal rights organisation. At first sight, the game looks like the traditional version by using its retro style with bright, cheerful colours and illustrations that are purposely in the sweet, nostalgic style associated with the traditional board game. However on closer inspection things aren't what they first seem. The game is in fact a replica of the original, replacing the traditional images and rules of the game with haunting illustrations of some of the horrifying procedures used and carried out on the animals in the production of Foie Gras, with the rules reflecting the same. The rules of the game have been rewritten. In the original Game of Goose a player might end up in ‘jail’ or ‘the pond’, in this version, the geese get brutally force-fed, a perforated oesophagus or bird flu breaks out - a true representation of the realities of being a goose in the production of Foie Gras, all for human consumption.
Тип медиа	Веб-фильм
Длина	35 seconds
Рынок	Germany
Креативный директор	Odin Saillé
Strategic Director	Odin Saillé
Креативный директор	Ruben Van Maldeghem
Креативная команда	Charlotte Verweij
Креативная команда	Mona Demyttenaere
Директор по дизайну	Frank Schouwaerts
Дизайнер	Ben Boliau
Дизайнер	Tjen Colman
Интерактивный дизайн	Bob Van Den Audenaerde
Иллюстратор	Jasper Schreurs
Продакшн Студия	Diplomats
Продакшн Студия	Uncanny