Top Interviews From The Advertising Industry

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Наиболее влиятельные специалисты творческих профессий рекламной индустрии, исполнительные руководители агентства и клиенты обсуждают бизнес, вдохновение и их личные поездки в рекламе.

Creative Director Professor of Advertising Agency Producer Intern Strategist New Business & Growth

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Point of View 31 January 2023

Critical Mass shows that the key to growth is a connected ecosystem

In our latest of interviews centered on new busisness and growth, Chris Gokiert of Critical Mass chimes in on finding authentic growth... Читать больше

TOPIC: Critical Mass, New Business & Growth, New Year New Growth

Point of View 25 January 2023

Yell Bangkok believes in quality over quantity when looking for new growth opportunities

In our chat about growth and new business, Dissara Udomdej (Ohm), CEO and CCO at Yell Bangkok, proves that it's prudent to focus on the right... Читать больше

TOPIC: CEO, CCO, New Business & Growth, Yell Bangkok, New Year New Growth

Perspectives 12 January 2023

Marcus Thomas provides a one stop shop experience for its clients

Stephanie Sumner, SVP of Business Development at Marcus Thomas, gives us insight into the one-stop-shop method they utilize to maximize value for... Читать больше

TOPIC: New Business & Growth, Business Development, New Year New Growth, Marcus Thomas

Exclusive 6 September 2022

The sourcing of marketing services is based on the value of both the strategic and creative outputs, and is very heavily based on people

Having started out on the client side working for blue chip companies, then moving to Grey and Lowe, Tina Fegent is an original innovator in the... Читать больше

TOPIC: New Business & Growth, Tina Fegent, Industry Consultants, Procurement, Agency Selection

Exclusive 29 August 2022

TrinityP3 sees a shift to 'hybridization' as brands consider combining in-house teams with external agencies

TrinityP3 is a marketing management consultancy. We have a 22 year history of helping our clients optimize their marketing activities, operating... Читать больше

TOPIC: Search Consultant, New Business & Growth, TrinityP3, Global, Hybridization

Point of View 15 September 2021

The Market is On Fire: Adrienne Marcino & Elaine Purcell, DDB North America

While the model may change, what remains consistent is the value that we seek to provide for our clients. Читать больше

TOPIC: DDB New York, New Business & Growth, Chief Growth Officer, Business Development & Growth Director

Point of View 1 September 2021

Opportunity is Everywhere: Jessica Sinn, Team One

The key is to be curious about each new opportunity that presents itself, ask a lot of questions, and be true to yourself as an agency. Читать больше

TOPIC: Team One, LOS ANGELES, New Business & Growth, Director of Growth

Point of View 31 August 2021

Transparency is the Foundation: David Anders, RAPP

In the latest installment of our New Business and Growth interview series, we spoke with David Anders, EVP of Business Development at RAPP. Читать больше

TOPIC: New York, RAPP, New Business & Growth, EVP, Business Development

Point of View 27 July 2021

Celebrate the Wins, Learn From the Losses: Diane Heun, Critical Mass

For the latest installment in our New Business & Growth series, we spoke with Diane Heun, the Executive Vice President of Business Development at... Читать больше

TOPIC: New Business & Growth, EVP, Business Development

Point of View 27 July 2021

Collaboration is Key: Brittni Hutchins, Venables Bell + Partners

For the latest installment in our New Business and Growth series, we spoke with Brittni Hutchins, Head of Growth & Marketing at VB+P San Francisco. Читать больше

TOPIC: New Business & Growth, Head of Growth & Marketing

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