Top Interviews From The Advertising Industry

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Наиболее влиятельные специалисты творческих профессий рекламной индустрии, исполнительные руководители агентства и клиенты обсуждают бизнес, вдохновение и их личные поездки в рекламе.

Популярные интервью

Point of View 8 March 2024

Melanie Huggins, Ogilvy Paris: "Keep reminding the industry why gender equality is important."

Melanie Huggins, Chief Strategy Officer at Ogilvy Paris, is a proven results-focused leader with 25 years of experience working on iconic... Читать больше

TOPIC: Women in Advertising, International Women's Day, Women's History Month, Ogilvy Paris, IWD

Perspectives 27 November 2023

Melanie Huggins, Ogilvy Paris: "Humans need to be at the heart of everything we do in whatever bit of marketing or communications we work in."

In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy... Читать больше

TOPIC: Marketing, Ogilvy Paris, Direct-to-Consumer, DTC

Creativity 3 October 2023

Ogilvy Paris takes an “Earned-First creativity” approach to PR capabilities

Chatting with Pierre Hubert Meilhac, Vice President at Ogilvy Paris, we learn more about the agency's “Earned-First creativity” approach to PR... Читать больше

TOPIC: Branding, Marketing, Brand Communications, Ogilvy Paris, PR

Point of View 25 July 2023

"It’s about enhancing and giving more power to our ideas.": David Raichman, Ogilvy Paris

In the latest installment of our AI series, Ogilvy Paris' Executive Creative Director, David Raichman, speaks on utilizing AI as an extension of... Читать больше

TOPIC: AI, Innovation, Technology, Ogilvy Paris

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