Top Interviews From The Advertising Industry

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Наиболее влиятельные специалисты творческих профессий рекламной индустрии, исполнительные руководители агентства и клиенты обсуждают бизнес, вдохновение и их личные поездки в рекламе.

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Perspectives 4 December 2023

Alex Thoma, VCCP CE: "VCCP believes in brands showing up for people at every moment."

Alex Thoma, Strategy Director at VCCP CE, speaks their ethos of 'Brand Intimacy' and creating meaningful consumer buying journeys. Читать больше

TOPIC: VCCP, Marketing, Direct-to-Consumer, DTC, Consumer experience

Perspectives 27 November 2023

Melanie Huggins, Ogilvy Paris: "Humans need to be at the heart of everything we do in whatever bit of marketing or communications we work in."

In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy... Читать больше

TOPIC: Marketing, Ogilvy Paris, Direct-to-Consumer, DTC

Perspectives 21 November 2023

Gone are the days of linear customer journeys

The pandemic accelerated the increasing popularity of Direct-to-consumer marketing. Clare Lawson, CEO at Ogilvy Experience EMEA, speaks on this... Читать больше

TOPIC: Marketing, Direct-to-Consumer, DTC, Ogilvy Experience, Ogilvy UK

Perspectives 20 November 2023

Shiona McDougall, RAPP: "Brands who take responsibility for really knowing their customers through data are able to serve them better."

With a people-first, holistic approach, RAPP owns the buyer experience and customer relationship through data and community. Shiona McDougall,... Читать больше

TOPIC: RAPP, Marketing, Direct-to-Consumer, ecommerce, DTC

Perspectives 8 November 2023

Pedro Ramos, Havas Media Network: "We don't just create campaigns; we craft experiences."

Pedro Ramos, Head of eCommerce at Havas Media Network, fills us in on the agency's comprehensive strategy regarding Direct-to-Consumer marketing. Читать больше

TOPIC: Marketing, Direct-to-Consumer, ecommerce, DTC, Havas Media Network

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