Top Interviews From The Advertising Industry
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Retail media growth transforms linear customer buying journeys
Speaking on the growth in retail media, Marco Pelà identifies key elements to creating a more flexible shopping experience for customers. Читать больше
Retailer data is essential to the modern customer buying journey
What is the cause of this unexpected growth in retail media spend? Lesley Myers-Lamptey, Head of Commerce Strategy at mSix&Partners - the joint... Читать больше
Shruti Tiwari, Ogilvy: "The interconnectivity of brands’ ability to reach consumers has become even more paramount."
Shruti Tiwari weighs in on the expansion of retail media and the opportunities this creates for brands. Читать больше
The Mars Agency: An Omni-channel mindset creates full-funnel opportunities
An industry leader in ecommerce and media practices, Ethan Goodman delineates opportunities to gain a deeper understanding of shopper behavior and... Читать больше
A mix of digital and physical: How retailers can remain relevant in the digital age
The digital transformation in consumer purchasing habits has shifted the landscape for brand strategy and media planning. Giving insight on how... Читать больше
Shiona McDougall, RAPP: "Brands who take responsibility for really knowing their customers through data are able to serve them better."
With a people-first, holistic approach, RAPP owns the buyer experience and customer relationship through data and community. Shiona McDougall,... Читать больше
Pedro Ramos, Havas Media Network: "We don't just create campaigns; we craft experiences."
Pedro Ramos, Head of eCommerce at Havas Media Network, fills us in on the agency's comprehensive strategy regarding Direct-to-Consumer marketing. Читать больше