Partner, National Creative Director
at
Rethink Communications Inc., Vancouver
Vancouver, Canada
| Заголовок | Six-Second Ambush Advisories |
| Brief | Sexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about the content they’re about to watch. By hijacking YouTube’s advanced ad targeting to run unskippable six-second warnings in front of specific music videos (YouTube’s most popular content) that objectify women and men. |
| Агентство | Rethink Communications Inc. |
| Кампания | Six-Second Ambush Advisories |
| Рекламодатель | YWCA |
| Бренд | YWCA |
| Posted | Февраль 2019 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | The YWCA of Vancouver is a progressive, non-profit organization dedicated to achieving women’s equality. Their mission is to build better futures for children, youth and women. Through advocacy and integrated services they work to foster economic independence, wellness and equal opportunity. |
| Тип медиа | Digital |
| Креативный директор | Ian Grais |
| Креативный директор | Chris Staples |
| Креативный директор | Mike Dubrick |
| Креативный директор | Aaron Starkman |
| Копирайтер | Jordon Lawson |
| Копирайтер | Max May |
| Арт-директор | Pamela Rounis |
| Продюсер агентства | Megan O |
| Стратег | Aliz Tennant |
| Стратег | Gordon Zhang |
| Стратег | Rose Koo |
| Специалист по работе с заказчиками | Rachael Sawer |
| Специалист по работе с заказчиками | Chelsea Stoelting |
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