| Заголовок | 0mph |
| Агентство | WCRS |
| Кампания | BMW Z4 Launch |
| Рекламодатель | BMW |
| Бренд | BMW |
| Posted | Июль 2003 |
| Продукт | Z4 |
| Бизнес сектор | Легковые автомобили |
| Слоган | 0mph Never Looked So Fast |
| философия | O mph shows a series of forms reflected dynamically on the surface of the car giving the impression of the car in motion. The ad ends with the line O mph never looked so fast and it is revealed that that car is actually stationary. |
| Проблема | The new BMW Z4 launched in the UK with two 30 second films that focused on the dynamic character of the new Z4. Following on from the BMW 7 Series, that launched last March, the BMW Z4 is the latest expression of BMWs new design philosophy that offers a taste of things to come. The Z4 is being positioned as a true roadster for people who enjoy driving and will compete head to head with the Porsche Boxster and Audi TT. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Исполнительный креативный директор | Leon Jaume |
| Арт-директор | Andy Dibb |
| Копирайтер | Steve Little |
| Директор | John Selby |
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