Заголовок | Based on a true Lotto story |
Brief | Money can’t buy love, but that's just what this Danish Lotto millionaire did. The film shows how Lotto winner no. 3254 helped her neighbour reunite with somebody he once loved after being separated by thousands of kilometres and over 40 years. Lottery winners are often portrayed as selfish and irresponsible with their money, spending it on big cars, yachts and other indulgences. But research shows that Danish Lotto winners often share the joy of winning with others. |
Агентство | Robert/Boisen & Like-minded A/S |
Кампания | Based on a true Lotto story |
Рекламодатель | The Danish National Lottery |
Бренд | The Weekly National Lottery |
Posted | Ноябрь 2019 |
Бизнес сектор | Лотерея и азартные игры |
История | The Danish National Lottery is well known in Denmark for sharing it's profit with the community. The Lotto winners are picked every Saturday giving Denmark at least two new millionaires every week. |
Тип медиа | Телевидение и кино |
Креативный директор | Heinrich Vejlgaard |
Креативный директор | René Sohn Kammersgaard |
Директор рабочей группы клиента | Gitte Andersen |
Стратег | Kim Boisen |
Директор | Tore Frandsen |
Оператор-постановщик | Jasper Spanning |
Редактор | Rasmus Nyholm Schmidt |
Колорист | Jonas Bech Vestergaard |