| Заголовок | Are you pushing the sausage? |
| Brief | 9 out of 10 young people between the age of 20 to 25 have been pressured into drinking more than they wanted to by their friends. The campaign wanted to give young people a weapon in the fight against the peer pressure - without seeming too moralizing or as just another wagging finger from the grown ups.The solution became the campaign ’Are you pushing the sausage?’ – The first alcohol awareness campaign that doesn’t feature a single drop of alcohol. To open the eyes of the young people, every alcoholic substance - beer as well as shots - were swapped with sausages in all shapes and forms to highlight the absurdity of the Danish drinking culture. |
| Агентство |
Robert/Boisen & Like-minded A/S
|
| Кампания |
Are you pushing the sausage?
|
| Рекламодатель |
The Danish Cancer Society & Trygfonden
|
| Бренд |
Trygfonden Anti Alcohol Awareness
|
| Posted | Декабрь 2020 |
| Бизнес сектор | Антинаркотические/антиалкогольные/антитабачные заявления
|
| История | 9 out of 10 young people between the age of 20 to 25 have been pressured into drinking more than they wanted to by their friends. The campaign wanted to give young people a weapon in the fight against the peer pressure - without seeming too moralizing or as just another wagging finger from the grown ups.The solution became the campaign ’Are you pushing the sausage?’ – The first alcohol awareness campaign that doesn’t feature a single drop of alcohol. To open the eyes of the young people, every alcoholic substance - beer as well as shots - were swapped with sausages in all shapes and forms to highlight the absurdity of the Danish drinking culture. |
| Проблема | The campaign is part of an ongoing effort on anti-alcohol awareness among Danish youth. |
| Тип медиа |
Digital
|
| Production Agency |
Gobsmack Productions
|
| Стратег |
Kim Boisen
|
| Lead Creative |
Frederik Voetmann
|
| Lead Creative |
Niklas Hultquist
|
| Креативная команда |
Philip Bock
|
| Креативная команда |
Theis Kildetoft
|
| Social Media Team |
Alexander Faxø Faxø
|
| Social Media Team |
Victor Petri
|
| Креативный директор |
René Sohn Kammersgaard
|
| Директор рабочей группы клиента |
Gitte Andersen
|
| Исполнительный продюсер |
Christina Erritzoe
|
| Директор |
Nikolaj Lie Kaas
|
| Оператор-постановщик |
Jasper Spanning
|
| Редактор |
Nicolaj Monberg
|
| Редактор |
Thorbjørn Münter
|
| Editorial Company / VFX Company |
Welcome Post
|
| Audio Engineer / Sound Designer |
Bjørn Vidø
|