| Заголовок | Through your eyes |
| Brief | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
| Агентство | VML (formerly WT) |
| Кампания | Through Your Eyes |
| Рекламодатель | INCUCAI |
| Бренд | INCUCAI x Sony Music |
| Posted | Декабрь 2020 |
| Бизнес сектор | СМИ, издательство и производство |
| История | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
| Тип медиа | Мобильная реклама |
| Regional Chief Creative Officer | Dany Minaker |
| Regional Chief Creative Officer | Patán Tarazaga |
| Креативный директор | juan ignacio calvo |
| Креативный директор | juan ignacio calvo |
| Креативный директор | Matias Martty |
| Копирайтер | Nicolas De Michele |
| Креативный директор | Matias Martty |
| Арт-директор | Francisco Cerutti |
| Дизайнер | Federico Alfonso |
| Копирайтер | Nicolas De Michele |
| Арт-директор | Francisco Cerutti |
| Руководитель производства | Maite Orlievsky |
| Арт-директор | Francisco Cerutti |
| Дизайнер | Federico Alfonso |
| Стратегия социальных медиа | Gabriela Gardini |
| Дизайнер | Federico Alfonso |
| Руководитель производства | Maite Orlievsky |
| Директор рабочей группы клиента | Carolina Graziano |
| Руководитель производства | Maite Orlievsky |
| Стратегия социальных медиа | Gabriela Gardini |
| Директор рабочей группы клиента | Sofi Amestoy |
| Стратегия социальных медиа | Gabriela Gardini |
| Директор рабочей группы клиента | Carolina Graziano |
| Technology Director | Mercedes Aizawa |
| Директор рабочей группы клиента | Carolina Graziano |
| Директор рабочей группы клиента | Sofi Amestoy |
| Техническое руководство | Javier Corra |
| Директор рабочей группы клиента | Sofi Amestoy |
| Разработчик | Pablo Mendoza |
| Technology Director | Mercedes Aizawa |
| Project Manager Lead | Bárbara Laffue |
| Technology Director | Mercedes Aizawa |
| Техническое руководство | Javier Corra |
| Менеджер проекта | Julián Leonetti |
| Техническое руководство | Javier Corra |
| Разработчик | Pablo Mendoza |
| Qa Team | P. Lopez Reyes |
| Разработчик | Pablo Mendoza |
| Project Manager Lead | Bárbara Laffue |
| Qa Team | J. Laurito |
| Project Manager Lead | Bárbara Laffue |
| Менеджер проекта | Julián Leonetti |
| Директор по коммуникациям | Roxana Fontana |
| Менеджер проекта | Julián Leonetti |
| Public Relations | Ale Routurou |
| Qa Team | P. Lopez Reyes |
| Qa Team | P. Lopez Reyes |
| Public Relations | Pablo Rabotnikof |
| Qa Team | J. Laurito |
| Qa Team | J. Laurito |
| Digital Marketing Director | Anibal Marquez |
| Директор по коммуникациям | Roxana Fontana |
| Директор по коммуникациям | Roxana Fontana |
| Управляющий директор | Damian Amato |
| Public Relations | Ale Routurou |
| Public Relations | Ale Routurou |
| Управляющий директор | Agustin Sarricchio |
| Public Relations | Pablo Rabotnikof |
| Public Relations | Pablo Rabotnikof |
| PR-агентство | AdverPR |
| Digital Marketing Director | Anibal Marquez |
| Digital Marketing Director | Anibal Marquez |
| PR Director | Natalia Rodoni |
| Управляющий директор | Damian Amato |
| Управляющий директор | Damian Amato |
| PR Account Director | Silvina Caballero |
| Управляющий директор | Agustin Sarricchio |
| Управляющий директор | Agustin Sarricchio |
| Продакшн Студия | The Movement |
| PR-агентство | AdverPR |
| PR-агентство | AdverPR |
| Директор | Renderpanic |
| PR Director | Natalia Rodoni |
| PR Director | Natalia Rodoni |
| Директор | AGUSTIN ALBERDI |
| PR Account Director | Silvina Caballero |
| Исполнительный продюсер | Juan Manuel Cuervo |
| PR Account Director | Silvina Caballero |
| Filter Design | Tomas Tokkyto Posse |
| Продакшн Студия | The Movement |
| Продакшн Студия | The Movement |
| Social Media Agency | Media Lab |
| Директор | Renderpanic |
| Директор | Renderpanic |
| Директор | AGUSTIN ALBERDI |
| Директор | AGUSTIN ALBERDI |
| Исполнительный продюсер | Juan Manuel Cuervo |
| Исполнительный продюсер | Juan Manuel Cuervo |
| Filter Design | Tomas Tokkyto Posse |
| Filter Design | Tomas Tokkyto Posse |
| Social Media Agency | Media Lab |
| Social Media Agency | Media Lab |
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