| Заголовок | Strong Housewives |
| Агентство | Publicis London |
| Кампания | Strong Housewives - P&G |
| Рекламодатель | Procter & Gamble |
| Бренд | Bounty |
| Posted | Декабрь 2002 |
| Продукт | Kitchen Roll |
| Бизнес сектор | Товары из бумаги, алюминиевая фольга |
| Слоган | Have You Tried It Wet Yet ? |
| философия | The Strong Housewives campaign has been used to advertise P&Gs paper towel brand Bounty since October 2001. |
| Проблема | This ad has been created by Euro RSCG, and the case has been entered by Publicis. |
| Результат | This campaign successfully changed the way British consumers use paper towels, to the benefit of Bounty. Today consumers use paper towels wet to clean and scrub away messes something that was unthinkable prior to this advertising. Not only has the advertising paid back in the short term but it is also likely to contribute to longer term future sales growth. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | Steve Nicholls |
| Креативный директор | Matthew Anderson |
| Director of Planning | Fiona Keyte |
| Менеджер по рекламе | Johnathan Barr |
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