| Заголовок | The Joy of Later Life Sex |
| Агентство | Ogilvy UK |
| Кампания | The Joys of Later Life Sex |
| Рекламодатель | Relate |
| Бренд | Relate |
| Дата первой трансляции/Публикации | 2021 / 4 |
| Продукт | Relationship Charity |
| Бизнес сектор | Другие |
| История | How do you bust the unhealthy taboo of later life sex? By getting it out in the open. Launching in the UK’s major Sunday newspapers, we tapped into the British tradition of reading the weekend newspapers in bed. A fitting place to start a conversation about sex. The issue is an important one. Relate, the UK’s leading relationship charity that is all about generating open conversation around sex and intimacy, helped us identify that less than 10% of over 65s think people are ok talking about sex and intimacy in later life. And they are right: Sadly, a whopping 80% of society agrees. They prefer to think older people simply aren’t intimate anymore. So, just when sex is getting naturally more difficult and they need to talk to someone the most, older people feel they can’t. We thought it about time we got it boldly out there. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный креативный директор | André Laurentino |
| Исполнительный креативный директор | Jules Chalkley |
| Креативный директор | Nicola Wood |
| Креативный директор | Andy Forrest |
| Арт-директор | Nicola Wood |
| Копирайтер | Nicola Wood |
| Арт-директор | Andy Forrest |
| Копирайтер | Andy Forrest |
| Бизнес-лидер | Katharine Easteal |
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