Serco - "Everyday Lives enhanced by Serco"

The Borenstein Group, Inc.

The Borenstein Group, Inc. Fairfax, United States

2432

Заголовок	Everyday Lives enhanced by Serco
Агентство	The Borenstein Group, Inc.
Кампания	Everyday Lives enhanced by Serco
Рекламодатель	Serco
Бренд	Serco
Posted	Апрель 2006
Бизнес сектор	Консультанты, научно-исследовательские и аналитические компании
Слоган	Everyday Lives, enhanced by Serco.
философия	Instantly recognizing the need to localize Serco's brand of excellence in service, The Borenstein Group created an inspiring ad that focused not on the corporation but on what it does for America's soldiers: delivery of effective support services. Featuring the emotional moment of a father returning from war to hugs his kids, helped Serco get positive brand exposure in leading defense and government publications.
Проблема	When Serco, one of the world's largest public sector contractors, whose based in the United Kingdom, acquired Resource Consultants Inc., a large beltway-based defense contractor, it needed an effective advertising campaign that will facilitate a smooth brand transition in the highly-competitive defense marketing arena. It entrusted The Borenstein Group to get the message to market.
Тип медиа	Журнал
Рынок	United States
Исполнительный креативный директор	Gal Borenstein
Креативный директор	Clayton Tompkins