Leros - "Your Ship Has Come In"

The Borenstein Group, Inc.

The Borenstein Group, Inc. Fairfax, United States

2139

Заголовок	Your Ship Has Come In
Агентство	The Borenstein Group, Inc.
Кампания	Your Ship Has Come In
Рекламодатель	Leros Technologies
Бренд	Leros
Posted	Апрель 2006
Бизнес сектор	IT-решения и профессиональные сети
Слоган	Welcome Aboard
История	Leros Technologies, a innovative provider of ERP/Telecom solutions for growing businesses, discovered that their prospects were getting lost in the sea of techno-jargon and network diagrams. They needed a simpler and clearer message. Leros hired technology marketing experts, The Borenstein Group, to help prospects realize the value of its superior service platform.
философия	Through a powerful message of inclusion, a new collateral system invited prospects to come onboard and not let technology pass them by. The Borenstein Group created a memorable marketing metaphor that quickly and clearly entices business executives to learn more, while subtly conveying the dangers of what could happen if they don't. Prospects could now grasp the advantages of using Leros Technologies at a glance. And thanks to LEROSnet, growing businesses now have a new Port of Callsuccess.
Тип медиа	Брошюра
Рынок	United States
Исполнительный креативный директор	Gal Borenstein
Креативный директор	Clayton Tompkins