Заголовок | Beyond 4x6 |
Агентство |
The Borenstein Group, Inc.
|
Кампания |
Beyond 4x6 - Lucidiom
|
Рекламодатель |
Lucidiom
|
Бренд |
Lucidiom
|
Posted | Апрель 2006 |
Бизнес сектор | Проявление фотографий
|
Слоган | Your Business. In Focus. |
История | Lucidiom, the largest independently-owned manufacturer of Automated Photo Machines (APM) , self-service digital photo kiosks for retail chain-stores, challenged The Borenstein Group to brand its next-generation networked platform in time to capitalize on the booming multi-billion dollar market of digital photography. And it wasn't going to be easy when your competition is household names such as Fuji, Kodak, and HP. |
философия | The Borenstein Group instantly recognized the need for a competitive brand strategy that would effectively compete with much-larger industry behemoths. It helped Lucidiom, the "David" amongst "Goliaths", accentuate its competitive "Profit-Centered" technology which allowed retailers to maximize revenues in every squared inch within the limited Point-of-Sale Kiosk environment. Entitled "Beyond 4x6", a fully integrated marketing and advertising campaign helped Lucidiom command chain store executives to take a visionary second-look at the opportunity' traditional photo processing income' with value-added gifts that maximize their margins. |
Тип медиа |
Веб-сайт
|
Рынок | United States |
Больше информации | www.lucidiom.com |
Исполнительный креативный директор |
Gal Borenstein
|
Креативный директор |
Clayton Tompkins
|