Clayton Tompkins
Executive Creative Director / Partner at Earth2Sun Marketing Partners
Washington D.C, United States
ЗаголовокBeyond 4x6
Агентство
Кампания Beyond 4x6 - Lucidiom
Рекламодатель Lucidiom
Бренд Lucidiom
PostedАпрель 2006
Бизнес сектор Проявление фотографий
Слоган Your Business. In Focus.
История Lucidiom, the largest independently-owned manufacturer of Automated Photo Machines (APM) , self-service digital photo kiosks for retail chain-stores, challenged The Borenstein Group to brand its next-generation networked platform in time to capitalize on the booming multi-billion dollar market of digital photography. And it wasn't going to be easy when your competition is household names such as Fuji, Kodak, and HP.
философия The Borenstein Group instantly recognized the need for a competitive brand strategy that would effectively compete with much-larger industry behemoths. It helped Lucidiom, the "David" amongst "Goliaths", accentuate its competitive "Profit-Centered" technology which allowed retailers to maximize revenues in every squared inch within the limited Point-of-Sale Kiosk environment. Entitled "Beyond 4x6", a fully integrated marketing and advertising campaign helped Lucidiom command chain store executives to take a visionary second-look at the opportunity' traditional photo processing income' with value-added gifts that maximize their margins.
Тип медиа Веб-сайт
Рынок United States
Больше информации www.lucidiom.com
Исполнительный креативный директор
Креативный директор

Люди, связанные с этой работой

Похожие объявления

В тренде

Создать профиль и стать членом Adforum

Начать