Nurofen - "See My Pain"

McCann London

McCann London London, United Kingdom

Премии

887

Это объявление является частью "ACT Responsible Collection"

Бренд: Nurofen
Страна: United Kingdom

Рекламодатель: Reckitt

Заголовок	See My Pain
Brief	Leading painkiller brand Nurofen has taken up the challenge of addressing the ‘Gender Pain Gap’—an issue deeply ingrained in healthcare systems where women's pain is often ignored or dismissed. By making equity a central pillar of their business, Nurofen aims to raise awareness and initiate significant changes at both organisational and societal levels. Through extensive research and collaboration with healthcare organisations, Nurofen has developed a transformative platform, titled "See My Pain," to draw attention to the disparities women face in pain experiences and help ensure lasting changes to this systemic problem.Launched with the world’s first ‘Gender Pain Gap Index Report’ and hard-hitting consumer comms, featuring a fake product range that highlighted women’s pain dismissals, the issue of women’s pain was made visible to all. Further initiatives comprise partnerships with leading pharmacy chains; healthcare practitioner education; numerous industry-first commitments, including pioneering gender balanced clinical trials & female-focused research grants.https://www.nurofen.co.uk/see-my-pain/
Агентство	McCann London
Кампания	See my pain
Рекламодатель	Reckitt
Бренд	Nurofen
Дата первой трансляции/Публикации	2022 / 11
Бизнес сектор	Здоровье и фармацевтические изделия
История	Leading painkiller brand Nurofen has taken up the challenge of addressing the ‘Gender Pain Gap’—an issue deeply ingrained in healthcare systems where women's pain is often ignored or dismissed. By making equity a central pillar of their business, Nurofen aims to raise awareness and initiate significant changes at both organisational and societal levels. Through extensive research and collaboration with healthcare organisations, Nurofen has developed a transformative platform, titled "See My Pain," to draw attention to the disparities women face in pain experiences and help ensure lasting changes to this systemic problem.Launched with the world’s first ‘Gender Pain Gap Index Report’ and hard-hitting consumer comms, featuring a fake product range that highlighted women’s pain dismissals, the issue of women’s pain was made visible to all. Further initiatives comprise partnerships with leading pharmacy chains; healthcare practitioner education; numerous industry-first commitments, including pioneering gender balanced clinical trials & female-focused research grants.https://www.nurofen.co.uk/see-my-pain/
Проблема	Nurofen is a leading painkiller brand
Тип медиа	Анализ ситуации
Global Executive Creative Director	John Mescall
Главный креативный директор	Rob Doubal
Главный креативный директор	Laurence Thomson
Креативный директор	Ruth Boulter
Креативный директор	William Cottam
Креативный директор	James Crosby
Planning Director	Rebecca Priest
Global Brand Lead	Katie Edwards
Коммерческий директор	Georgie Rechner
Коммерческий директор	Morgan Lafferty
Руководитель проекта	Freya Thompson
Head of Design	Lisa Carrana
Директор по дизайну	Jason Smith
Продюсер	Bebe Kiffin
Global Chief Creative Officer	George Bryant
EVP	Reputation
Директор	Reputation
Директор	GCI Health
Senior Manager	GCI Health
Senior Manager	Alex Martin
Manager	GCI Health
Исполнительный креативный директор	Guy Swimer
Управляющий директор	Alex Frew
Креативный директор	Eduardo Boldrini
Planning Director	Lee Menzies-Pierson
Planning Director	Katie Pearson
Senior Creative	Gavin Tormey
Senior Creative	Lucas Guratti
Директор по дизайну	Anthony Boulton
Стратег	Helen Moyes
Специалист по работе с заказчиками	Charlotte Forestier
Директор	Siri Bunford
Продюсер	Matthew Brown
Управляющий производством	Cat Irving
Оператор-постановщик	Jim Joliffe
Послепроизводственный этап	Framestore London
Колорист	Matthieu Toullet
Художник огня	Darran Nicholson
Художник огня	Paul O'Brien
Продюсер	Sharma Lewis
Музыкальная компания / Композитор	Machine Sound