FIAT 500e - "IL FUTURO È BELISSIMO"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brazil

11822

Бренд: FIAT 500e
Страна: Brazil

Рекламодатель: Fiat Chrysler Automobiles

Заголовок	IL FUTURO È BELISSIMO
Агентство	Leo Burnett Tailor Made
Кампания	Release The Lighting
Рекламодатель	Fiat Chrysler Automobiles
Бренд	FIAT 500e
Дата первой трансляции/Публикации	2021 / 9
Бизнес сектор	Компактные и маленькие автомобили
философия	- The first video is available on the brand's social networks, and shows the backstage of this electrifying launch. - The campaign created by Leo Burnett Tailor Made and implemented by Score promoted a livecast to show the launch of Fiat's first electric car in the country. - Influencers Manual do Mundo, Pedro Loos, and Victor Oliveira produced and promoted content on their channels specifically for the occasion. The Fiat 500 is an icon in the global automotive industry, a rare jewel in the brand's portfolio that has been renovated in its design, technology, and connectivity, as well as in its intelligent mobility features. The third generation of the compact car is fully electric, and deserved an extraordinary launch event. So Fiat innovated once again, and created real lightning for the launch of its first electric car in Brazil. The entire action was livestreamed on the brand's YouTube channel and on the Fiat 500 website last Tuesday night (Aug. 3). The campaign is still on, and Fiat is now launching two additional videos about the electric car. The first new video has just been posted on the brand's social networks and shows all the behind-the-scenes of the first film: from lifting the car to the top of building to the climactic moment of capturing the lighting from many different angles. A coil was specially built for the event, and installed high atop the Ilha Fiscal building in Rio de Janeiro, so it could release a 3-million-volt lighting bolt that would set in motion the launch of the new Fiat 500 electric. At the moment the coil released the great spark, a mapped projection took over the entire façade of the building, in real time, turning it into an enormous OOH outlet for Fiat. The historic moment was planned in minute detail, including the choice of the Ilha Fiscal building as backdrop for the big event: this was the venue for the last gala ball of the monarchy, an occasion that pioneered the use of electric power in Brazil. In order to engage the public with this electrifying launch, Fiat invested in a comprehensive communications ecosystem. With #ReleaseTheLightning, a 100% digital campaign created by Leo Burnett Tailor Made and implemented by Score, a Brandtech Network B&Partners.co company, the brand invited the general public – and a few influencers – to take part in the initiative. FIAT 500 electric The Fiat 500 electric offers connectivity and high technology with the soul of the brand's ever iconic hatchback. The emblematic model has unique style and design. The new version is much more connected, and comes standard with a robust driver-assist system and a new 10.25" multimedia center in wide format, in addition to connected services and other features and innovations. The 500 electric has a range of 320 km (200 mi), which is excellent for a car in its class and easily surpasses the 30 km (19 mi) average for daily trips. Tests conducted at the Fiat Automotive Center in Betim, MG, indicated that the car can reach a range of 460 km (286 mi) when driven in ideal conditions. For comparison, an internal combustion engine car would need to do better than 62 km/l (145 mpg) to achieve a similar range.
Тип медиа	Digital
Длина	50 seconds
Главный креативный директор	Marcelo Reis
Креативный вице-президент	Pedro Utzeri
Креативный вице-президент	Vinicius Stanzione
Креативный директор	Tomas Correa
Копирайтер	Dudu Barcelos
Арт-директор	Fernando Lyra
Арт-директор	Andre Fukumoto
Content Director	Andreza Aguiar
Content Team	Tamires Soares
Content Team	Gabriela Araujo
Content Team	Pablo Cruz
Content Team	Nayara Keullen
Social Creative	Caique Dantas
Social Creative	Henrique Xavier
Social Creative	Karla Lima
Technology And Digital Director	Denis Gustavo Alves
Digital Project	Pedro Rais
Digital Project	Katia Rosa
Директор интегрированного производства	Maria Fernanda Moura
Видеосредства реального времени	Luciana Kley
Agency Editing	Álvaro Zanella
Закупщик художественного оформления	Daniel oliveira
Управление аккаунтом	Fabio Brito
Управление аккаунтом	Karol Alberti
Управление аккаунтом	Vitor Borragine
Управление аккаунтом	Ingrid Sanches
Управление аккаунтом	Yuri Moraes
Медиа-команда	Andrea Hirata
Медиа-команда	Daniela Franco
Медиа-команда	Katarine Sanches
Медиа-команда	Victor Nascimento
Медиа-команда	Laura Andrade
Медиа-команда	Carol Oliveira
Группа планирования	Tiago Lara
Группа планирования	Caio Cesar Costa
Группа планирования	Murilo Fedele
Группа планирования	Jaqueline Tampelli
Группа планирования	Doelio Bergamo
Связи с прессой	Jef Martins
Связи с прессой	Nathalie Ursini
Связи с прессой	Mariana Dutra
Approval Client	Frederico Battaglia
Approval Client	Maria Lucia Antonio
Approval Client	Ana Brant
Approval Client	Camila Rapini
Client Media	Denis Onishi
Client Media	Debora Dauanny
Client Planning	Adriana Girão
Client Planning	Marjorie Kockanny
Продакшн Студия	Santa Transmedia
Директор	Ricardo Mantovanini
Оператор-постановщик	Dani Retz
Помощник директора	Mayara Saldanha
Исполнительный продюсер	Renata Munaretto
Управление аккаунтом	Dudi Ciampolini Bourroul
Координатор производства	Gabriela Carvalho
Координатор производства	Jonas Matos
Production Director	Victor Lombardi
Production Director	Julia Torres
Помощник производства	Juliana Lima
Послепроизводственный этап	Liquor Media
Координатор пост-производства	Alex Campos
Послепроизводственный этап	Maria Paula Kemmer
Редактор	Julian Ed
Колорист	Lucas Silva
Performance Editing	Lucas Brasileiro
Hub	Arka Filmes
Производство аудиофонограмм	Quiet City Music + Sound
Музыкальный руководитель	Chris Jordao
Управление аккаунтом	Xanna D’aguiar
Управление аккаунтом	Karina Vadasz
Управление аккаунтом	Ivis Silva
Музыкальный продюсер	Chris Jordao
Музыкальный продюсер	Darren Solomon
Аудио послепроизводственный этап	Andre Melges
Аудио послепроизводственный этап	Marcos Moretto