Protex - "Awakening Lullabies"

VML Brazil

VML Brazil São Paulo, Brazil

Премии

5639

Это объявление является частью "ACT Responsible Collection"

Бренд: Protex
Страна: Brazil

Рекламодатель: Colgate-Palmolive Company

Заголовок	Awakening Lullabies
Агентство	VML Brazil
Кампания	Awakening Lullabies
Рекламодатель	Colgate-Palmolive Company
Бренд	Protex
Posted	Сентябрь 2023
Бизнес сектор	Мыло
философия	Becoming a new mother is often accompanied by significant hormonal changes and a major shift in identity, as well as a disruption of typical support structures and routines. It’s a rollercoaster of emotions with 80 percent of new mothers experience the baby blues - a common emotional state caused by extreme hormonal changes, not to be confused with postpartum depression. Along with caring for a newborn comes stress and exhaustion, which can compound these feelings. Additionally, almost 85 percent of women report feelings of loneliness and isolation after giving birth. To support new mothers during this phase, Protex Baby has launched "Awakening Lullabies," a soothing soundtrack designed to help mothers feel less alone and reassure them that their feelings are normal. Developed alongside psychologist Carolina Sales, the soundtrack focuses on six central themes that new mothers may struggle with, including loneliness, breastfeeding, self-esteem, sleep deprivation, taking time off work, and guilt. Six intimate songs were created, each accompanied by a video, to support new mothers and validate their emotions during the quiet moments with their babies. The music and videos are available digitally across YouTube and Spotify, providing mothers with words of comfort as the soothe their baby to sleep. The soundtrack was produced by S de Samba and sung by six singers who are also mothers.
Тип медиа	Анализ ситуации
Длина	89 seconds
Главный креативный директор	Sleyman Khodor
Исполнительный креативный директор	Roberto Rogoski
Креативный директор	Denon Oliveira
Креативный директор	Frederico Teixeira
Редактор	Marcelo Felício
Редактор	Felipe Choi
Арт-директор	Marcos Lee
Арт-директор	Jean Guelre
Арт-директор	Luiz Ramon Evangelista
Арт-директор	Lucas Pessoa
Менеджер по рекламе	Emma Goethals
Группа планирования	Aline Prates
Группа планирования	Maysa de Paula
Группа планирования	Mariana Dutra
Группа планирования	Giovana Cruz
Группа планирования	Sofia Clozel
Медиа-команда	Luis Padilha
Медиа-команда	Brenda Silva
Медиа-команда	Rafaela Tavares
Public Relations	Paula Ganem
Public Relations	Gabriel Grunewald
Public Relations	Ana Carolina Cesario
Public Relations	Bruno Veloso
Public Relations	Gabriella Ferreira Leite
Public Relations	Isabela Brunelli
Продюсер агентства	Viviane de Castro
Продюсер агентства	Arthur Dagir
Руководитель клиента	Adriana Anido
Client Team	Nelson Malta
Client Team	Katia Ambrosio
Client Team	Felipe Oliveira
Client Team	Luciana Abe
Client Team	Karla Villamil
Продакшн Студия	Vandalo
Директор	Gideon Moraes
Исполнительный продюсер	Caio Fusco
Attendance	Liciane Bortolussi
Director / DOP	Danilo Arenas
Production Director	Alessandra Romualdo de Melo
1st AD	Isabela Cristina do Nascimento Nunes
1st AC	Alice Sesoko
2nd AC	Lais Teixeira Santos
Sound Operator	Victor Penna
Production Assistant	Felipe Afonso Maresca
Художественный директор по производству	Rebeca dos Santos Ukstin
Костюм	Karen Urpia Dourado Maciel
Costume Assistant	Petra de Sá Santos Macedo
Гример	Amanda Abdo de Oliveira Stocco
Music Video Editor	Maira Tavares
Music Video Editor	Nicolas Klinke
Music Video Editor	Matheus Belga
Editing and Finishing Videocase	Hugo Caserta
Color Grade Artist	Adonias Dantas
Музыкальный руководитель	Wilson Simoninha
Музыкальный руководитель	Jair Oliveira
Music Production	Diego Guimarães
Композитор	Heloá Holanda
Смеситель	Antonio Arruda
Executive Music Producer	Meg Magro